4:50 pm – 5:50 pm | Panel Discussion | Room: Roman I & II
Global Trends: Examining a Path of Transformation
Moderated by: Mary Donohue
Presented by: Jon Buttriss, Andrea Baldwin, Stephen Ashworth, Sandhya Chintala
Why are collaborative alliances essential to achieving future success? How will the industry transformation in the global business market help drive recognition of the BA profession forward? What opportunities are ahead and how can we capture these to deliver greater value to the BA community? Now is the time to take our profession to the next level. Join us for a Global Trends panel discussion as we take an in-depth look at trends occurring in the BA ecosystem and the impact on the recognition of BA professionals and the value we provide.