NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 

Conference Trails & Themes

Event Trails

BBC 2017 features four concurrent event trails.  Trails single out industry areas where there are concentrations of focused business opportunity, extensive vendor tool-sets, and specialized skills and experience


Business Rules & Decisions Forum offers a unique opportunity to hear from real-world practitioners about what they have accomplished and how they did it. All the foremost thought-leaders in the field will be there. Find out how your organization can come to grips with rapid change, massive customization, and complex business logic in a truly scalable, traceable, manageable manner.


Business Process Forum focuses on the bottom line issue of enhancing the capability of process practitioners and business managers to better deliver improved business performance. An enterprise has lots of moving parts and the use of process models as alignment mechanisms is critical to any business improvement project.


While it seems that everyone has an interest in Business Architecture, there is a wide range of ideas about what it should look like. This exciting trail emphasizes that Business drives Architecture and offers a unique opportunity to hear real-world practitioners discuss what they have accomplished and how they did it.


Discover the value agile brings to business analysis. Join us for the 2nd Agile Business Analysis Xchange at BBC 2017. The Agile Business Analysis Xchange will bring you the latest learning, engagement opportunities and tools to help you drive change using agile approaches.

Conference Themes

BBC conference themes are topical areas of professional interest to all attendees.

With the same technologies available to all organizations, automation alone will not provide marketplace differentiation. New business models and innovative business architectures must lead our design thinking. Putting control into the customer’s hands, digitizing interfaces, automating decisions in real time, and collaborating with partners in extended value chains are just some of the ideas changing the business landscape. Business people, architects and analysts are on the hot seat. In this Theme hear about emerging business trends from business people and business change professionals. Understand how they are impacting business, as well as shaping solutions and changing design approaches.


Providing a point-in-time solution to a business problem often introduces rigidity and paints the organization into a corner later on. An adaptable business is designed knowing that change will come faster and faster even though you do not know yet what it will be. Change will impact all aspects of business capability – systems, processes, rules, competencies, jobs, and attitudes to name just a few. Learn how to equip your organization make the right changes easier and to deliver them faster.


A customer embarks on a journey with a provider when the customer seeks products and services to meet its needs with the right value. As interactions between customers and providers become increasingly digitalized, ensuring a positive, convenient and timely experience emerges as a key differentiation among companies. Learn about the latest techniques and methods to engineer proactive, measurable solutions for the customer experience.

Business and non-profit organizations face unprecedented challenges. In the face of globalization, massive connectivity, disruptive technologies, and shifting powers to the consumer, changing the modus operandi of how value is delivered is essential to staying on top. But change is hard, requiring adjustments not only in processes, interactions, and decisions, but also in mindsets, functions, culture, and technology. Meanwhile the lights must stay on and the show must go on. This theme explores pragmatic transformation of the business. Learn how business models, strategy and governance fit in and how you can proactively design for the new behaviors you seek in your transformational journey.

Solving business problems today requires understanding the strategy, context and capabilities of the complete organization, as well as the marketplace in which it operates. Effective solutions require examining value chains, building multi-channel service delivery, aligning information management, assuring compliance, capturing intellectual capital, and busting silos. How do you ensure your business managers have the performance measurement data to continually assess success and initiate changes? Join this theme to become a multi-dimensional design thinker.


In an ever faster-changing business context, creative approaches to business analysis are more critical than ever. Design thinking, gamification, and product management techniques increasingly reflect a more customer-focused approach. Join this theme to learn about new techniques and how you can apply them to define innovative solutions.

A wide range of techniques are available to help professionals do their job. Knowing which techniques have proven best-in-class is imperative in order to lead the organization toward business excellence. Find out which techniques can help you get a step ahead. This theme engages attendees in critical assessment of available techniques, related practices, and their applied results.

Transforming your business to meet changing customer needs or to address competitive pressures must be executed flawlessly – while continuing to meet the challenge of retaining customers and growing market share! So how important is project management in supporting this?  Well, important enough that the BABOK® Guide has a complete Knowledge Area devoted to it!  And for those of us in hybrid BA Professional/Project Manager roles, it becomes important to balance effective analysis with just the right amount of project management.   Learn how together they can drive change, deliver better business outcomes and ensure successful business transformation.


What does it take to be a leader? Good leaders are visionary and can adapt easily. They constantly act as both learners and teachers. They possess a strong sense of ethics and work to build integrity in their organizations. They are needed at all levels of the organization. What you learn in this theme will help you become a strong, effective leader.

Building your professional career is a continual process, one that requires you to adapt to changing demands, anticipate new opportunities, invest in lifelong learning, and build your network of relationships. This theme provides you with key insights, essential skills, and necessary competencies to help you grow faster and become indispensable to organizations.

Organizations need to embed and harmonize effective business analysis practices and disciplines across the enterprise and establish business analysis as a core competency. That way they can optimize their ability to create better business solutions and deliver better value to their stakeholders, then leverage their superior business analysis capability as a key differentiator against the competition. Should your organization set up a BA Center of Excellence or offer Business Analysis as a Service (BAAAS)? What’s the best way to integrate BA practices with other key business-support functions? This theme explores how to successfully establish a thriving business analysis community of practice (COP) with the appropriate structure and resources.


The industry equips professionals with powerful tools and applications to manage and assess data, develop new business models, conduct process and rule automation, and build new business capabilities. Such technologies support business operations, IT functions, and business analysis. Find out how such technologies have enabled other organizations to provide better services and value to their stakeholders through greater automation, integration and innovation. Explore how you can leverage similar tools in your own organization. This theme features case studies co-presented by leading organizations and technology companies who have implemented solutions successfully. Learn what is possible with the technologies and how to gain an edge for your organization.


The future is now and everything is moving faster and faster. What emerging trends, new technologies, and critical skills are required to support increasingly complex business needs, deliver superior results, and create new business value faster and faster? How do professionals need to think differently about the ways in which new business models, architectures, and technologies should be conceptualized, designed and implemented? Gain valuable insights and explore what it all means in this theme.

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Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



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