Building Business Capability sponsors bring deep expertise in real-world experience, engagement and advocacy, and offer complimentary and innovative solutions that drive business excellence.
The Official Association Sponsor
International Institute of Business Analysis
International Institute of Business Analysis™ (IIBA®) is a professional association dedicated to supporting lifetime learning opportunities for business and professional success. Through a global network, IIBA connects with over 29,000 Members and more than 300 Corporate Members and 120 Chapters. As the recognized voice of the business analysis community, IIBA supports the recognition of the profession, maintains the global standard for professional certifications, and curates the collective body of knowledge (BABOK®) for the industry. For more information visit iiba.org. Please visit the IIBA booth to learn about the value of membership, certification programs, and the new online BABOK®.
BRS is the world authority on business rules, policy interpretation, decision engineering, concept models, and business vocabulary. Our mission is to provide leadership, guidance, education, and support for organizations seeking to apply business-oriented analysis techniques. Our practices are proven in leading organizations toward producing better business outcomes, working smarter, managing change and complexity, and developing better requirements. Our training is recognized world-wide for providing critical skills for effective analysis and transformation. We literally teach you how to think differently.
Capsifi is a leading provider of software for business model innovation. Our cloud-based modelling platform, Jalapeno, supports planning and managing a business transformation from conception through to execution. We help customers optimize their agility & business performance, establishing the business model as a dynamic, interactive and enduring business asset.
Jalapeno is underpinned by an integrated semantic meta-model that enables traceability and alignment of business knowledge to provide full line-of-sight from strategy to delivery.
Founded in 2013, our company and product have been built around the core philosophy of placing customers at the heart of everything we do. This principle continues to guide our vision, our imagination and the innovation in our offerings to ensure we are delivering the highest value to our customers in both meeting their needs and providing a stellar experience.
With the Global Headquarters in Sydney, Capsifi has clients in the USA, Europe, New Zealand and Australia.
At iGrafx we believe that process is at the center of everything. We deliver business transformation software that turns your processes into a portfolio of valuable assets and delivering proven ROI to the largest enterprises in the world.
Our Digital Business Transformation Platform is the most comprehensive, supporting process modeling and capture, resource alignment, transparency of strategic objectives, clear understanding of customer journey, operational governance for RPA & workflow automation, visibility of risk & compliance gaps, process performance management, and more.
When you are ready to deploy, with iGrafx, you can decide what method will work best for you and your organization. Whether completely cloud-based, within your datacenters or somewhere in between, our platform is the most scalable, currently supporting the world’s largest, global enterprise requirements.
The Process Renewal Group is a consulting organization committed to helping its clients successfully manage business change. Our mission is to help dramatically improve our client's performance through the renewal of business strategies, capabilities and business processes as well as the innovative application of information technologies. Our services include Business Architecture, Business Process Management, Process Improvement and Culture Change. We do this through hands on consulting, training classes, workshop facilitation as well as coaching and mentoring. Our goal to make a lasting difference in our clients' effectiveness by helping them to deliver creative, sustainable and pragmatic business approaches and solutions. PRG is the longest running and most experienced BPM professional services company in the world having formed in 1993 and having sustained long-term business relationships with many organizations. We have chaired over fifty conferences and trained over seventy five thousand professionals on advanced process and architectural approaches in this time. PRG is also a founding partner in the establishment of BPTrends.
RuleArts is dedicated to support business analysts and business experts to express themselves in a consistent and unambiguous way. Define the terminology of your line of business. See how your terminology relates to other lines of businesses within your organization. Check that your requirements, business rules and guidance use the right terminology. Have a team write business specifications according to a controlled natural language.RuleXpress by RuleArts offers a multi-user authoring and publishing environment that understands what you write and provides the support you really need. The tool will match your writing with the agreed on pattern, even if you use a plural form or other tense. RuleXpress offers out of the box support for RuleSpeak, SBVR and DMN.
Signavio is the next generation of Business Process Management (BPM) trusted by over 1,000 companies worldwide. Signavio Business Transformation Suite is a modern solution designed to leverage the interfaces, devices, and working practices of today with the future of your business in mind. The suite consists of three distinct products, Process Manager, Workflow Accelerator, and Process Intelligence, in addition to the Collaboration Hub, which integrates with each product and creates a single source of truth. Managing processes, automating workflows, and analyzing process-related data has never been easier.
International Institute for Learning, Inc. (IIL) is a global leader in Project, Program, and Portfolio Management, Business Analysis, Microsoft® Office Project and Lean Six Sigma training and implementation solutions. Our Many Methods of Learning™ enable IIL offices around the world to deliver innovative, effective, and consistent training solutions. IIL is an IIBA® Endorsed Education Provider™ (EEP™)
QualiWare is a global business modelling software and consultancy provider, founded in 1991 in Denmark.
Our purpose for existence is to provide products and services that help our customers succeed with their Enterprise Architecture, Quality Management, Business Process Management and Optimization initiatives.
Our vision is to empower you to enable positive change in your organization. So, how do we do this? With QualiWare X, we bring you smart management on the fly, helping you transform and empower your organization with intelligent collaboration, to bridge the gap between strategy and execution, the easy way.
Offering an all-inclusive Smart Architecture, QualiWare X is taking your business to the neXt level, supporting an efficient use of your surrounding business ecosystem, digital twins and successful customer journeys, to improve your business performance, efficiency and sales, and strengthen your position in the market.
Visit our booth or learn more at www.qualiware.com
We are Netmind (formerly B2T Training)! Our experts help teams promote and lead digital transformations by utilizing training and support services as a strategic tool to develop their talent, promote powerful cultural changes, and transform their management models.
Transformation should start with people… specifically, your people. Our learning events are developed through participatory processes that are facilitated by our experts and led by your teams. We work by focusing our efforts on delivering frameworks of action to facilitate new ways of working that are aligned with the organizational strategy and business objectives.
We believe that a tangible shift requires education and empowerment of its people to significantly change an organization’s DNA. The new business model must be built on a continuous, active, collaborative learning culture that connects people to training and the information they need to successfully implement its digital strategy. At Netmind, we are #AlwaysLearning and empowering digital teams to do the same!
Uncommon approaches to solve both complex and common problems with Business Analysis, Agile, Lean Six Sigma, Business Architecture, Strategic Enterprise Analysis, and Project Management training that creates an impact you won’t forget. We learn by doing and not by lecture so all our training is highly interactive and fun. Instructor led and pre-recorded public course offerings and customized enterprise training options are available. Let’s chat today about your training needs!
The International Requirements Engineering Board (IREB) has joined forces with the vision to create an international and professional basis for RE, in order to give this discipline, the importance and the orientation that corresponds to its added value for the industry.
IREB is the developer and the holder of the CPRE (Certified Professional for Requirements Engineering) certification scheme. The board was created in 2006 by leading RE representatives, from science, research, industry and consulting, and today it is a worldwide renowned body of experts for the individual certification of professionals in requirements engineering.
Though the CPRE certification scheme originated in Europe, it is also supported by committed members in many countries all over the world.
In their effort to establish the CPRE certification scheme internationally, IREB is highly successful. Today, IREB has conducted more than 47,000 exams, almost 37,000 professionals have obtained the CPRE Foundation Level certificate over 70 countries.
iRise is a prototyping and requirements tool designed to help software teams slash requirements time and improve the user experience for the apps they build. iRise combines responsive web and mobile prototyping with requirements management, diagramming and real-time collaboration - so teams can communicate clearly and iterate quickly. The new Website Importer tool makes the process even easier. You can also integrate iRise with the tools you already use, like JIRA, Microsoft TFS and HP ALM, to extend visibility and collaboration across the entire software development lifecycle. This gives everyone a more complete picture of what to build and how to test. For more than a decade, iRise has helped many of the best companies in the world nearly eliminate rework, cut costs by over 30% and build the right software for their stakeholders.
Justinmind is more than a prototyping tool. Our desktop prototyping platform is the best way to prototype high fidelity, feature-rich web and mobile applications that look just like the real app. Justinmind is full of intuitive features to help you build and validate interactive wireframes before moving on to coding.
Our drag and drop editor makes it really easy to create content, add events and interactions and, simulate prototypes in real devices or in your web browser. You can get feedback, iterate fast and, collaborate on a single prototype with other people simultaneously. No code needed. Ever.
MEGA International is a global SaaS software company with offices in 11 countries. The company provides leading software solutions for Enterprise Architecture, Business Process Analysis, Governance, Risk and Compliance and Data Governance to guide organizations in their business transformation initiatives. MEGA created a collaborative SaaS platform, HOPEX, that offers a single repository to help companies collect, visualize, analyze, and communicate information to better plan and adapt to change. With 350 multicultural dynamic employees, MEGA supports more than 2,000 clients in 52 countries. Learn more at www.mega.com
Modern Requirements (formerly eDevTech), is a requirements management software company headquartered in Toronto Canada.
Recognized worldwide for its products, Modern Requirements4TFS and Smart Office4TFS; it provides a collaborative requirements environment, uniquely built into Microsoft Team Foundation Server, or cloud based Visual Studio Team Services.
The software reduces time to value delivery by providing users with end to end traceability, ingenious process automation, one source of truth, and visualization support; all in a highly scalable and secure environment.
It allows users to define and analyze just the right amount of requirements, in collaboration with their ALM, DevOps, or product development teams. Agile, hybrid and structured requirements teams have consistently reported completing their projects in half the time, reducing development rework, streamlining regulatory compliance and improving project quality.
Modern Requirements4TFS is made available by Microsoft, as part of Visual Studio Enterprise; and is being used by thousands of large, prestigious organizations worldwide.
OnTask is a web-based business process management solution that can help you revolutionize the way you do business by replacing your time-consuming manual document processes with automated digital processes. OnTask’s no-code workflow designer gives end-users from the Director of Finance to the HR Coordinator the power to create and deploy their unique processes. From sales contracts to compliance tracking to vendor agreements, it's time to start optimizing your internal and external processes with OnTask.
Built on proven and trusted technology. OnTask is brought to you by Accusoft—a leading document and imaging technology provider since 1991.
Prolaborate is the Sharing and Collaboration Software for Sparx Enterprise Architect that makes model sharing simple, efficient and collaborative. It provides you an agile way to foster model based collaboration across the enterprise. It lets modelers engage the wider business community to review, share feedback and update EA models.
- View Enterprise Architect models from anywhere and anytime through any device
- Share selective parts of EA models to intended end users
- Control access at a granular level through advanced model governance capabilities
- Integrate with Knowledge Management systems (SharePoint, Confluence, etc.,)
- Create advanced visualizations and personalized dashboards
- Get notified instantly about updates and comments on models
- Create custom forms and views to cater to different users
Click here to experience next generation model collaboration.
Red Hat is the world’s leading provider of open source software solutions. In collaboration with customers, partners, and communities, Red Hat creates reliable and high-performing cloud, Linux, middleware, mobile, management, storage, and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. Red Hat’s innovative technologies and services help organizations harness existing resources and address new technological challenges--like containers, DevOps, and the Internet of Things--to build a better digital enterprise.
RMC Learning Solutions develops and delivers a wide range of project management, business analysis and agile training, coaching, mentoring and organizational transformation services. Founded by Rita Mulcahy in 1991, for more than 25 years, RMC has helped more than 750,000 individuals—as well as executives across the Fortune 500 and in government agencies! Today, RMC’s products, classes and eLearning courses are used as professional development tools by hundreds of thousands of individuals across the globe, and in hundreds of classroom-based corporations at universities, training companies, and corporations around the world. RMC separates itself from the training marketplace by providing, proven techniques, outcome based learning, professional instructors, an international reach and multiple ways to learn!
SAMU was designed to bring common understanding about the architecture prior to and during enterprise transformation initiatives. Unique on the market, the various project teams can manage the high-level designs of the upcoming and ongoing projects in a shared knowledge base. Stakeholders benefit from live and accurate data in an easy to understand visual form.
SAMU is ideal in supporting the organizational and technical integration work during mergers and acquisitions, digital transformations, the creation of hybrid architectures and in ensuring regulatory compliance continuously. It empowers enterprise architects to give reliable cost and resource estimates for new business demands within one day. This way, those ideas with the greatest positive impact can be selected and implemented quickly.
The tool brings sustainable clarity, which results in fewer and more controlled risks and costs, smoother team co-operation and increased transformation speed.
Visit us at stand 406.
Seilevel works with IT teams to help product owners, product managers, analysts, and developers understand and clearly define outcomes reflecting key business needs. We provide services, development, and training to help non-software Fortune 1000 companies treat their software projects like products. Businesses are moving rapidly, with industries changing and enterprise strategies constantly shifting. To stay competitive, IT and the businesses they support need to respond to change efficiently and accurately. Seilevel helps companies achieve business and IT alignment by increasing agility, prioritizing software project portfolios, and eliminating feature scope creep so project teams can maximize revenue, time to market, and increase user adoption. Our approach leverages Requirements Modeling Language (RML) visual models and other techniques we’ve published in Software Requirements, 3rd Edition (Microsoft Press 2013) and Visual Requirements for Software Requirements (Microsoft Press 2012). Our mission is to define software that customers love.
Sparx Systems is a global software company specializing in innovative visual modeling tools for planning, designing and documenting collaborative business architectures.
Sparx Systems’ flagship modeling platform, Enterprise Architect, provides robust support for enterprise-wide, cloud-enabled collaboration that captures an integrated view of what is, what will be, and the journey there.
Sparx Systems recently introduced new support for DMN, CMMN, and BIZBOK with updates to the BPSim Simulation Engine. Major updates to Prolaborate and the Pro Cloud Server, together support digital transformation, with instant optimized web-based access to the Enterprise Architect model from browsers, mobile devices, Enterprise Architect and other network based devices.
Sparx Systems software is used by over 80% of the Fortune 100 companies, spanning finance, defense, government, aerospace, automotive engineering, geospatial, health, utilities, aviation, retail and telecommunications. With over 20 years of continuous development, Enterprise Architect’s user-base has grown to 850,000+ effective users worldwide
With over 500 organizations in 55 countries using TopTeam Analyst and Visual Use Case, TechnoSolutions is a leading provider of Requirements Definition and Requirements Management tool that help you leverage industry best practices such as - Use Case Scenarios, User Stories, Automatic Text-to-Diagram Conversion, Automatic Test Case Generation, Business Process Modeling, Screen Mockups, Application Simulation and End-to-End Traceability. Free Trial at: www.TechnoSolutions.com.
Watermark Learning delivers world-class training, coaching, and certification preparation that energizes and prepares people to solve business problems and achieve certification success. Business Analysis, Agile, Project Management, Business Process Management, Business Relationship Management, and Leadership & Influencing Skills are our main areas of expertise.
Since 1992, we have turned the complexity of industry standards into practical application. Our courses and coaching are laser-focused and help ensure enduring results in organizations. Our services are realistic and engaging, led by experts who facilitate sessions interactively, making learners energized to learn and motivated to perform.
We have also developed the acclaimed CBAP ® Study Guide, PMI-PBA Study Guide, Online Study Exams, and numerous other study materials. Our customer service is second to none. With expert facilitators and world-class curriculum, we are large enough to meet your needs and small enough to care. Visit us at www.WatermarkLearning.com.
APQC helps organizations work smarter, faster, and with greater confidence. It is the world’s foremost authority in benchmarking, best practices, process and performance improvement, and knowledge management. APQC’s unique structure as a member-based nonprofit makes it a differentiator in the marketplace. APQC partners with more than 500 member organizations worldwide in all industries. With more than 40 years of experience, APQC remains the world’s leader in transforming organizations. Our Process and Performance Management program can arm you with the tools, techniques, and strategies to help you reach your performance goals. Our research has uncovered success factors to effectively manage business processes, including articulating the impetus for change, and providing practices needed to transition to a process-based focus. Our global expertise in this area includes benchmarking, process management, performance management, change management, project management, measurement, and quality management.
Interfacing Technologies is the global leader in business transformation, empowering organizations to efficiently govern business complexity through process based management solutions. Interfacing’s solutions are intuitively designed for business users; facilitating multiple organizational programs within a single platform and covering the full spectrum of quality, governance, improvement and compliance initiatives. Interfacing’s Enterprise Process Center® (EPC) has been recognized in 2017 by Gartner® as a leader in Enterprise Business Process Analysis (BPA), Operational Intelligence (OI) & Business Operating System (BOS). Additionally, the EPC was also selected by KMWorld as this year’s top trend-setting software, CIO Review’s Top 20 Business Process Management (BPM) solutions, CIO Applications’ Top 25 Governance, Risk & Compliance (GRC) tools and Frost & Sullivan’s 2017 Product Leadership Award.
Orion Development Group shows its clients how to achieve sustainable strategic success by creating and leveraging process excellence. Since 1993, Orion has been a recognized thought leader in this field. Over the last two decades, Orion has helped hundreds of clients implement mission-critical projects. These projects have enabled public- and private-sector organizations to:
- Streamline processes to reduce costs and increase capacity
- Innovate processes and optimize the application of information technology
- Transform customer experiences
- Organize and manage with a focus on cross-functional customer satisfaction
- Develop strategic plans and execute/manage the resulting initiatives
- Build staff skills to achieve process management self-sufficiency
Central to Orion’s success is our unrivaled process management curriculum. Each year we train more managers in BPM techniques than any other firm. Orion teaches the BPM certificate programs at universities across the US, including Michigan State, University of Hawaii, George Mason and UNC Charlotte.
Rulesmatix specializes in implementing business rules solutions using innovative development techniques. Our consultants have extensive experience in the architecture, design, development and implementation of complex business systems using business rules. Our experience and exemplary track record of delivering business-critical systems using business rules using commercial and open source rules engines is a key asset. We have in depth knowledge of commercial engines internals and their APIs which we consistently use to develop reusable templates and numerous utilities around rules repositories reducing the development time and increased productivity. With our extensive hand-on experience, we have successfully mentored clients' staff primarily focusing on Business Rules "Best Practices" for Business Rules design, development, testing and troubleshooting. Our services include helping select business rules engine, design and development of business rules repositories, creating proof of concept, automating rules development and testing processes, setting up "best practices" and mentoring and reviewing business rules repositories.
Vizuri is a consulting firm that transforms business through our Knowledge Management practice. By extracting critical business decisions from your application source code, we ensure they’re consistently followed by all levels of your organization. We also reduce “tribal knowledge” by collecting vital business information in a centrally managed location.
Establish one set of rules that solves the same problem in different programs. Enforce version and date rules, allowing for a complete audit trail for compliance. Even understand how your business is operating by evaluating decisions independently of programmers.
We work with firms of all sizes, conducting training and offering in-depth support to help transform business. Consider this recent feedback from Intuit: “On behalf of our entire Risk Management team here, I want to say a big 'Thank You.' Your expertise and ability to keep switching hats between business vs. developer was much appreciated. We are already putting into practice the new skills you taught us.” Visit vizuri.com for more information on what we can do with you.
IRIS Business Architect enables enterprise architects, business architects and business analysts to plan and deliver initiatives with agility in alignment to their organization's strategies. From business strategies, business model canvas, customer journeys and value streams down into capabilities and their organizational, application and information enablers, IRIS also provides rich modeling and enterprise-based management functionalities. Our software enables our users to continually reflect the changes in their organization’s ecosystem to keep their roadmap updated and available to all relevant business and IT stakeholders, to minimize risk and to enhance decision making everywhere within their organization.
IRIS is customizable to your organization’s specificities, and yet it is delivered aligned to major standards like TOGAF, BIZBOK, BPMN, BABOK®, BMM and BMC. With our different frameworks, we can assist you in implementing rapidly your practice in different types of industries, including financial services, insurance, manufacturing, telecom, transportation, retail, healthcare, computer software, and governments.
Lucidchart is the web’s leading diagramming and visualization application. We’re used by over 15 million users – and over 99% of the Fortune 500 – to think, analyze, communicate, and coordinate action. Whether you’re documenting processes or systems as they are, or re-imagining what they will be, Lucidchart lets you and your teams work quickly and collaboratively
OpenRules, Inc. is a NJ-based corporation that develops, supports, and provides consulting and training services around its highly popular Open Source Business Rules and Decision Management System commonly known as “OpenRules”. OpenRules is oriented to business analysts allowing them to work in concert with developers to create and maintain enterprise-level Business Rules Repositories for complex Decision Management Systems. It utilizes the power of MS Excel, Google Sheets, and Eclipse IDE.
Papyrus Software facilitates business applications for digital transformation and operational enhancement; providing machine learning (AI) and customer engagement in an Omni channel world. Enterprise teams choose where to improve, whom to empower and how to scale - gaining knowledge and using a conversational user interface to create, manage and enhance custom business applications in a low code platform. Business teams manage their applications including online channel, user-interactive correspondence, account onboarding, claims processing, omni-channel customer service & mobile workforce, among others. For a perfect customer experience and single customer view of all activities (CRM), the Papyrus Platform integrates inbound-outbound communications (CCM), content and resources (ECM), adaptive process and goals (BPM) and collaborative case work (ACM).
Trisotech is a global leader in digital transformation solutions. Trisotech Digital Enterprise Suite is a highly visual and interactive software suite that enables technical resources to encapsulate programmatic logic and lets non-technical business people assemble the business logic to innovate, transform and improve their business. Combining concepts of simplicity, usability and collaboration in the cloud, the Digital Enterprise Suite is composed of the Digital Modeling Suite and the Digital Automation Suite. Trisotech customers use the Digital Modeling Suite to create a digital twin of their organization using visual models and the Digital Automation Suite to leverage business automation as a service in industries such as healthcare, finance and the public sector. Trisotech has been named one of the Top 10 BPMS (Business Process Management Systems) in 2020 by The Digital Project Manager and one of the 10 Most Impactful Healthcare Solution Providers in 2019 by Mirror Review.
UBC Sauder Continuing Business Studies’ innovative courses and certificate programs, taught by industry experts, open doors to career opportunities. We collaborate with professional institutes and associations to ensure our courses are relevant for your personal and professional growth while meeting the needs of industry and employers.
The newly launched Data and Marketing Analytics Certificate Program was designed for early to mid-career marketing professionals who are looking to master data driven decision-making by translating vast amounts of customer data into meaningful business insights and actionable decisions. You will examine core data and marketing analytics to make better business decisions and focus on best practices to visualize and communicate results to stakeholders. Taught by leading marketing professionals and delivered through live online classes and group coaching sessions it can be completed in less than 6-months, part-time.
Visit sauder.ubc.ca/cbs to learn more about how you can start, advance, or change your career today.
Welcome to the “Official Bookstore,” of Building Business Capability 2018! A casual and comfortable space to browse great titles, network with your peers and get your titles signed while meeting the author! Expect NEW titles with a strong emphasis on Agile and Business Analysis. Open during exhibit hours.
Virtual Bag Partner
Everthere enables companies to acquire customers from trade shows and conferences anywhere in the world, digitally and without having to leave their office. As part of the service, it also offers full visibility of any relevant event and detailed ROI analysis.
Business Analyst Times has become the ultimate destination for the ever-growing Business Analyst community. Our team keeps the site consistently updated with in-depth articles, blogs, whitepapers and webinars, ensuring that BA Times is at the forefront of relevant content surrounding all developments regarding business/systems analysis, CBAP Certification, industry events and cutting-edge BA insights. Most importantly, BA Times is committed to the advancement and recognition of the Business Analyst Community.
The Central Florida Chapter of the IIBA® provides local practitioners of all experience levels a community where they come together to learn, grow, and develop business analysis skills that can take their careers to the next level.
ModernAnalyst.com is the premier online community and publication for business analysts and related professionals such as systems analysts, data analysts, functional designers, product managers, architects, and many more.
With the focus on the practitioner, ModernAnalyst.com features free articles, blogs, live and archived webinars, and many other resources to help the professional business analyst succeed in their career and continue to grow in the knowledge and skills needed for the future.
Join ModernAnalyst.com to stay up to date on the latest trends and information pertinent to your success.
The Object Management Group® (OMG®) is an international, open membership, not-for-profit technology standards consortium, founded in 1989. OMG standards are driven by vendors, end-users, academic institutions and government agencies. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG standards most known to business analysts include Business Process Modeling Notation™ (BPMN™), Case Management Model and Notation™ (CMMN™), Decision Model and Notation™ (DMN™), Business Motivation Model™ (BMM™), Value Delivery Modeling Language™ (VDML™) and Semantics Of Business Vocabulary And Rules™ (SBVR™). OMG members include hundreds of organizations including software end-users in over two dozen vertical markets (from finance to healthcare and automotive to insurance) and virtually every large organization in the technology industry. The OMG one-organization-one-vote policy ensures that every member organization, whether large or small, has an effective voice in the voting process to develop standards.
Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.