10:40 am – 11:40 am | The Fast Lane | Room: Grand Oaks J & K

Make You Think

Moderated by: Gladys S.W. Lam

Presented by: Michael Rosen, Sridhar Iyengar, John A. Zachman, Paul Haley, Dave McComb


Each of these five prominent thought leaders has a revelation to share in a time-boxed 10-minute sprint presentation. Share their unique insights in this forward-leaning session.

Digital and Business Architecture: Unsustainable or Unstoppable?
Mike Rosen

The digital economy requires quick, agile, flexible, but also thoughtful and fact-based decisions. Does unarchitected = unsustainable? Or, does business architecture enable speedy and intelligent decisions that create unstoppable digital platforms and strategies?

AI without IA?
Sridhar Iyengar

Machine Learning – especially Deep Learning and Reinforcement Learning – have become very fashionable of late. It is indeed producing remarkable results. Hard not to get caught up in the excitement. You might be thinking you can do without Information Architecture (IA) and the like. Can you?  

What’s Your Survival Proposition?
John Zachman

If you cannot explain to me your proposition for survival in the Knowledge Age in the context of Physics, that is, Laws of Nature, I know you are banking on a miracle happening.  Here’s my proposition.

Keyboards are for Writing, not Programming
Paul Haley

When you can tell your machine what you want it to do, why would you need a programmer?  Perhaps because machines don’t understand what you tell them... yet.  As machines increasingly understand what they are told and read, how will business management and IT evolve?  

How to Implement a $1 Million system for $1 Billion
Dave McComb

It has become commonplace for system implementation projects to cost between $100 Million and $1 Billion. Commonplace yes, but almost universally unnecessary and risky. If they finish at all, it is usually for multiples of their original budget. Secret system integrator playbook? What if you just didn’t play by their rules?


Gladys  S.W. Lam

Gladys S.W.Lam

Co-Founder & Principal
Business Rule Solutions, LLC

Gladys S.W. Lam is a world-renowned authority on business design. She is Principal and Co-Founder of Business Rule Solutions, LLC (www.BRSolutions.com), the most recognized company world-wide in developing business capabilities based on business architecture and business rules. Based upon her experiences consulting to over two hundred organizations, Ms. Lam developed the landmark BRS methodology with Ronald G. Ross  featuring numerous innovative techniques including popular  ConceptSpeak™ and RuleSpeak™. She co-authored Building Business Solutions: Business Analysis with Business Rules (2nd Ed.).

Ms. Lam is widely known for her lively, pragmatic style. She speaks and teaches worldwide at conferences and other professional events. She is also Executive Director of the Building Business Capability (BBC) Conference, the official conference of the IIBA®. She also chairs the steering committee for the Business Rules Excellence Awards (BREA). Ms. Lam is Co-Founder of BRCommunity.com, professionals and home of Business Rules Journal.

Ms. Lam is an expert on business project management, having managed numerous large-scale projects across a variety of industries and government organizations.  She works comfortably with senior executives and senior management providing insights and advice on business solutions to business problems. She is highly effective with mentoring and training business analysts and other professionals.

Ms. Lam is recognized for her ability to identify the source of business issues, and for her effectiveness in developing pragmatic approaches to resolve them.  She has gained a world-class reputation for fostering positive professional relationships with principals and support staff on projects.

Ms. Lam graduated from the University of British Columbia with a B.S. in Computer Science.

Gladys's 2018 Presentations:

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