Mechteld de Hooge works at DUO; A governmental organization of the Dutch Ministry of Education, Culture and Science. She has been working there for over 26 years in customer services, as a policy advisor, as a business rules analyst, but since 2015 she has focused her interest at Customer processes. She developed a readable and new method to visualize customer journeys on witch one can plot customer information products, business processes, business rules and customer data. This method proved to be successful in communicating with the whole business, but also in communicating with customers.

Mechteld's 2017 Presentations:

1. Metro Maps as a Way to Visualize Customer Journeys
   
   Wednesday, November 8, 2017 (4:50 pm – 5:50 pm)