Some companies proceed through their fiscal planning cycle without making any attempt to describe and distribute corporate strategies. The effectiveness of Business Architecture, and the value proposition of many BA practices, is reduced when strategies are hidden (or simply never created). In these companies, leaders may argue that creating a defined corporate strategy is an "academic exercise" or is "too constraining" on the business. In this talk, Nick Malik, president of Vanguard EA, will describe techniques and opportunities to encourage senior managers to begin the process of developing corporate strategies and sharing them with the organization. This talk will focus on building executive visibility, demonstrating tangible results, and on the steady progression of maturity in strategic planning as enabled by Enterprise Architecture and Business Architecture.