NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Thursday, November 3, 2016

4:50 pm – 5:50 pm | Presentation | Room: Pompeian I & II

How Did I Get in the Box? Fighting Innovation Fatigue with Design Thinking

Presented by: Ashish Mehta, Matthew Leach


Does the word innovation make you cringe? Do you find yourself only wanting to think inside of the box? If so, you, and your organization, might be suffering from innovation fatigue.

Better, faster, cheaper. To succeed in today’s challenging business environment you need to get to the next-big-thing before the competition. You need to innovate. Unfortunately, this demand for innovation has created a culture of mandated creativity and taken innovation from the battle cry of the transformative to the over used cliche of corporate culture. Too many organizations demand that their employees “be innovative”, without providing the structure or discipline to make innovation reality. The results: anemic performance with status-quo thinking from a disengaged and disenchanted workforce.  In short, innovation fatigue.

The solution: Fight innovation fatigue with design thinking driven with business analysis.

Design thinking offers a process driven approach to innovation which leverages the concepts and techniques of business analysis to promote the design of solutions to business problems. From empathy, to idea, to test, this presentation will introduce the concept of Design Thinking and use real-world examples through a case study to demonstrate how business analysts can apply Design Thinking concepts in their own organizations to fight innovation fatigue, establish an ecosystem that promotes new ideas, and break out of the status-quo. We’ll highlight alignment with the knowledge, activities, and techniques from BABOK V3, how they can be used drive innovation and design tomorrow.

What Attendees Will Learn:

  • Knowledge of Design Thinking concepts
  • The application of Design Thinking to business analysis
  • Alignment for Design thinking principles to BABOK V3
  • A plan to combat innovation fatigue


 Ashish Mehta

Ashish Mehta, CBAP

Managing Director, India, APAC and Global Thought Leader

Ashish Mehta is a seasoned leader with over 23 years of experience in leading global IT consulting and business analysis practice. A recognized thought-leader in the business analysis, Ashish has worked with clients globally to establish highly effective Business Analysis and IT Consulting disciplines, enabling the delivery of solutions to business and technical problems. Ashish leads IIBA®’s Global Thought Leadership initiative to ensure relevance of business analysis in fast paced business and technology environment. Ashish is a Certified Business Analysis Professional (CBAP) and a Certified Six Sigma Black Belt.

In his previous assignment, Ashish was a Vice President and Global Practice Head – Business Analysis at NTT DATA Inc. where he established a unique business analysis practice model – a $50M book of business with 350 consultants. Ashish has consulted in multiple domains like BFSI, Healthcare, Retail, Airline, Travel, Manufacturing and Public Sector.

Awarded by IIBA® for his dedication and commitment to business analysis profession, Ashish has volunteered with IIBA® for a decade in different roles including Global Board of Director. His efforts have resulted into exceptional expansion of IIBA® in India Region in the areas of corporate and individual memberships, chapters and academic collaborations.

A committed and passionate business analysis visionary, Ashish frequently authors, advises and speaks on business analysis at various conferences internationally, and is dedicated to the growth of the business analysis profession.

Ashish's 2016 Presentations:

  1. How Did I Get in the Box? Fighting Innovation Fatigue with Design Thinking
    Thursday, November 3, 2016 (4:50 pm – 5:50 pm)

 Matthew  Leach

Matthew Leach

Vice President, Business Analysis and Project Management
NTT Data

On his first day as an engineer, someone decided that Matt Leach should write requirements. He soon discovered that project success is not just about technology, but a holistic solution that solves the right problem. Since then, he has helped organizations better understand their business and their customers while delivering solutions that delight both. Currently, Mr. Leach is a Vice President in NTT DATA's Digital Application and Information Management Practice where he leads the Business Analysis and Project Management Practices. Matt is a author of Version 3 of the BABOK and regular contributor to business analysis and digital business publications/conferences.

Matthew's 2016 Presentations:

  1. How Did I Get in the Box? Fighting Innovation Fatigue with Design Thinking
    Thursday, November 3, 2016 (4:50 pm – 5:50 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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