NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Friday, November 4, 2016

8:00 am – 8:50 am | Spotlight Session | Room: Forum 12-13

Crucial Conversations: 5 Critical Concepts to Help You Effectively Discuss What Really Matters Most

Presented by: Bob Prentiss


Let’s face it, there are just some conversations that you don’t want to have. There are some people you simply don’t want to talk to. What happens when we don’t? Everyone loses. It is perfectly natural for us to avoid difficult conversations. We fear rejection, retaliation, emotional outbreaks, the dismissal of our ideas, and don’t forget those incredibly awkward moments! However, many conversations need to be had. The solution is not going to work and one person is the roadblock, the performance of an individual is lower than expected, an individual’s behavior is impeding team productivity, someone is dominating too much, the BA and PM are just not communicating, and the list goes on and on. If we want healthy, productive teams and projects, crucial conversations must be had.

Its time to stop ranting, raving, complaining and avoiding, and to start having meaningful, persuasive conversations that make an impact. Are you ready for less stress and more successful conversations? Do you want behaviors to change? Do you want ideas to be heard? Then its time we have a crucial conversation about crucial conversations. This highly interactive and dynamic session will take you on a journey to discover the critical concepts of crucial conversations that will help you effectively discuss what matters most.

What Attendees Will Learn:

  • What crucial conversations are and how to have them
  • 5 Critical concepts to drive your crucial conversation
  • How to deal with those that resist crucial conversations


 Bob Prentiss

Bob Prentiss, CBAP

CEO & Chief Innovation Officer
Bob the BA

Bob Prentiss is a keynote speaker, author, mentor, coach and Business Analysis thought leader. Bob is passionate about helping you think, learn & work differently so you can become the best version of yourself. Bob is the CEO and founder of Bob the BA Training providing badass business analysis training, consulting and mentoring services. Bob the BA helps organizations transform their requirements practices utilizing modern techniques, an agile mindset and street-smart approaches to get the work done faster. Bob is CBAP certified with 30 years of experience in corporate America; with a background in managing BA centers of excellence, assessing and managing BA maturity, quality, and competency. Bob has presented numerous keynote, workshops, seminars, conferences, and training sessions across North America. Bob is a founding member and past President of the IIBA® MSP Chapter. Bob the BA is part of The League of Extraordinary Analysts Inc.

Bob's 2016 Presentations:

  1. Critical Decision Making for Effective Projects
    Monday, October 31, 2016 (1:29 pm – 4:29 pm)
  2. Crucial Conversations: 5 Critical Concepts to Help You Effectively Discuss What Really Matters Most
    Friday, November 4, 2016 (8:00 am – 8:50 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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