NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Friday, November 4, 2016

10:10 am – 11:10 am | Presentation | Room: Forum 3-5

Delivering Better Business Value through User Experience (UX) Design

Presented by: Andrew Walling, Caleb Carroll


As more and more companies are building software, rather than buying it off the shelf, it becomes increasingly important to develop “lean software”. This means only deliver functionality that users will actually use!

A user-centered design is focused on who users are, how they think, and what they’re trying to do.  Today’s session will focus on how user-centered design techniques can enhance your BA skills set.  Focusing on the actual user increases value delivered, faster solutions, and greater productivity.

We'll discuss:

  • Why do we care about users?
  • Introduce User Experience (UX)
  • UX methodologies and deliverables - different questions get different answers
    • User research and its benefits
    • Know the issues, challenges, and opportunities UX research provides
    • Differences between BA and UX questions
    • Drive out the user WHY in addition to the business WHAT and the HOW
  • UX design drives scope
    • Information architecture
    • User task analysis
    • Lane change exercise
  • Prototyping - evolution from drawings to front end design
  • Execution
  • Understand what the users value through moderated usability testing

What Attendees Will Learn:

  • User Centered Design
  • Prototyping - Continuous Feedback
  • Usability Testing
  • User Research and Personas
  • Differences between BA and UX
  • Information Architecture


 Andrew Walling

Andrew Walling

Senior Business Analyst
Principal Financial Group

Andrew Walling has over 13 years of business analysis experience and is currently a Sr. Business Analyst for Principal Financial Group. His first job was Assistant Business Analyst for a waterfall software company, but he has worked his way to serving as Product Owner on a SAFe program at Principal Financial Group.

Andrew started volunteering with Central Iowa Chapter IIBA® assisting with monthly meetings prior to serving as Director of Programs and is now President.

He is a graduate of Iowa State University with a Bachelor of Science in Management Information Systems.

As a presenter, Andrew is known for his in-depth and engaging sessions, using his gregarious approach to drive understanding and audience participation.

Andrew's 2016 Presentations:

  1. Delivering Better Business Value through User Experience (UX) Design
    Friday, November 4, 2016 (10:10 am – 11:10 am)

 Caleb  Carroll

Caleb Carroll, CUA

UX Designer
Principal Financial Group

Caleb is a User Experience Designer, technology lover, whiteboard enthusiast, and professional question-asker.

Caleb's areas of expertise include:

  • Human-computer interface technologies
  • Human cognition and behaviors
  • Software project execution
  • Understanding complex processes

Caleb believes that successful software has to marry the needs of users with the needs of the business. To create successful software, he believes you must:

  • Lead through user engagement
  • Observe your users
  • Review market research
  • • Iterate through prototypes rapidly
  • Create ridiculous placeholder text (have fun!)
  • Test ideas early with a willingness to fail

Caleb is a Certified Usability Analyst through Human Factors International and has a Graduate Certificate in Human Computer Interaction from Iowa State University.

Caleb's 2016 Presentations:

  1. Delivering Better Business Value through User Experience (UX) Design
    Friday, November 4, 2016 (10:10 am – 11:10 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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