Last year I was asked to work as a Product Owner in an Agile project. It was not clear to me whether and how an external consultant can cover the role of a Product Owner, and I am sure most of companies are still confusing about this aspect. Many of the companies know how to be an effective Scrum Master in a Scrum project, few know how to be an effective Product Owner. As a Product Owner you need to focus your effort mainly on four core elements:

1. Before the Sprint - Understand customers’ needs, manage the solution and maximize value
2. During the Sprint - Communicate with the customer and the Team, being pragmatic, stimulate collaboration
3. After the Sprint - Foster continuous improvement
4. Throughout the project - Be a leader, be a decision maker

In this presentation I will discuss about strengths and weaknesses of being an external Product Owner, and present some innovative Business Analysis agile techniques that can be used before a sprint (Business Capability Analysis, Purpose Alignment Model), during a sprint (Collaborative Games), after a sprint (Retrospectives) and throughout the project (Real Options). Exercises and videos will make the presentation very interactive.

What Attendees Will Learn:

• Understand the role of the PO in Scrum
• Show how a PO acts in different stages
• Learn some innovative agile business analysis techniques