Consumerization of technology, driven by modern smart phones, is driving deep and lasting changes in what customers and employees expect from your organization. Customer are too busy to engage with complicated interfaces. The battle for the customer has moved beyond the mind and into the heart. Is your digital presentation to your customers, and employees, winning their hearts, or is it just getting in the way? This presentation covers how those changes are impacting business and how you can respond as an analyst and business architect with a focus on how mobile technologies play into this battle.

What Attendees Will Learn:

• Learn about best practices for customer experience in mobile apps.
• Learn about tools for improving your mobile engagement
• Learn about pitfalls to avoid in mobile apps and sites.