NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Tuesday, November 1, 2016

9:00 am – 12:00 pm | Pre-Conference Tutorial | Room: Florentine I & II

Enterprise Business Analysis: Adding Value to Customers and Wealth to the Bottom Line

Presented by: Kathleen [Kitty] B. Hass

In the first decade of the 21st century, as the profession of business analysis was just coming of age, globalization served as a wake-up call. In his introduction to the 2010 Global CEO Study, Samuel J. Palmisano, chairman, president, and CEO of IBM, said that the biggest challenge CEOs are facing is the network of complexities brought about by the Internet and the global economy. CEOs in the study said their organizations are not equipped to effectively manage this uncompromising complexity because they do not have the creative leaders they need. Enterprise Business Analysts are stepping up to fill this leadership void.
This session explores the various areas of focus for BAs: strategist, architect, business process designer, business rules/decision analyst, business intelligence analyst, value manager, agilest, transformational change expert, customer experience designer, and relationship manager to name a few. We will also explore the various domains the BA finds herself in, including: Technology-Driven Change – IT and Innovation, Business/Technology Optimization – It’s all about Value; and Industry-Specific Change Expert, such as Financial Services, Insurance, Education, Health Care, and Government/Non Profits. And finally, we will explore the leadership qualities for BAs of the future: Value Creation, Agility, Team Leadership, Transformational Change, Complexity Management, Creativity and Innovation. 
There are subtle and not-so-subtle differences between the PM and the BA approaches to projects What are the differing perspectives? Are they complementary? Overlapping? Do they have differing views of scope and responsibilities? This session provides insights and examines the golden opportunities for the BA and the PM to collaborate to manage project complexity. The 21st Century Business Analyst will be the most sought after role in the coming years, so don’t blink or you will miss it!
  • Enterprise Analysis: What’s all the fuss about?
  • The essence behind Enterprise Analysis as define by IIBA® and as practiced in the real world.
  • The Rise of the 21st Century Business Analyst - Strategic, Value-based Business Relationship Managers
  • The Power of the PM/BA Partnership
  • Driving Business Success in the New Economy


 Kathleen [Kitty] B.Hass

Kathleen [Kitty] B.Hass, PMP

President and Principal Consultant
Kathleen Hass & Associates, Inc.

Kitty is the leading expert in Strategic Business Analysis and Complex Project Management, a prominent keynote presenter at industry and corporate conferences, author, consultant, and certified facilitator. She is the president of a consulting practice specializing in strategic business practices. Her expertise includes managing: PMOs/ BACOEs, complex programs, groundbreaking maturity efforts. Kitty served as an IIBA® ®Director from 2008-20016, and currently serves as a consultant to IIBA®.

She has written nine books, dozens of influential articles, and given lectures at corporations throughout the world. Kitty serves on the BA advisory boards for Villanova University, Capella University and the University of California, Irvine. Her groundbreaking work in Project Complexity has earned her recognition as a recipient of the PMI’s David I. Cleland Literature Award.

Kathleen [Kitty]'s 2016 Presentations:

  1. Enterprise Business Analysis: Adding Value to Customers and Wealth to the Bottom Line
    Tuesday, November 1, 2016 (9:00 am – 12:00 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

Share This


News. Updates. Networking Events. Keynotes. Special Guests.
  • This field is for validation purposes and should be left unchanged.