NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Wednesday, November 2, 2016

10:25 am – 11:25 am | Presentation | Room: Forum 14-16

Transforming Our Perceptions of Business Relationship Management

Presented by: JC Quintana


We use many terms to describe the processes, strategies, and technology that help build business relationships. Terms like relationship, engagement, and experience describe our customer, employee, and partner efforts and investments. But how do business relationships really develop and deteriorate? And is it possible that what we describe as "experience management" is actually applicable across all our business relationships? How do we align our operational needs and the business models that make us more effective with the strategies that create genuine and profitable relationships. Author and educator JC Quintana shares seven foundational components required for successful business relationships. Sharing from his book, "Serious Relationships: The Seven Elements of Successful Business Relationships", JC talks about the roles of definition, engagement, personalization, service, transparency, and experience in our efforts to win customer and retain employees and partner channels.

Learning Objectives:

  • BPM in Business Relationship
  • The Role of Relationships in Business Model Generation
  • Leveraging The Relationship Canvas


 JC Quintana

JC Quintana

Educator / Author
Rutgers University / Business Humorist

JC Quintana is a fervent believer in the importance of winning and keeping customers, employees, and business partners through similar relationship-building strategies. His impressive resume includes entrepreneurial and senior executive roles over global, multiregional and multicultural initiatives in customer experience, customer relationship management, human capital, and channel alliances programs for companies that have included DHL, SAGE, ADP, and Hewlett-Packard. He is the author of two books focused on identifying the core components of business relationship success and better adoption of the strategies and technology that support them. JC is the founder of education and adoption company Corporate Relationship Group and part of the Rutger's University Executive Customer Experience Program faculty. He lives in Kennesaw, GA. A frequent keynote at global events for the past five years. Recent performances at Atlanta Punchline and Improv.

JC's 2016 Presentations:

  1. Transforming Our Perceptions of Business Relationship Management
    Wednesday, November 2, 2016 (10:25 am – 11:25 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



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