Insurance is the one product that we all know we have to have but dread the idea of having to use it.  That’s because when you have to use your insurance it is usually because something bad happens like a car accident, damage to your home, a law suit, etc.  The challenge for insurance companies is to be able to promote the value of insurance prior to a negative event.  This is accomplished by building affinity and loyalty prior to a negative event and to optimize the experience during these negative events so customers feel compassion and understanding at times when they need it most.

This session focuses on how insurance carriers can develop an end to end digital strategy combined with a customer-centric data architecture, business process management and rules-based decision making to promote greater customer engagement and ensure that every customer experience especially the negative ones are positive ones.  The real-value of insurance is the protection of loved ones and assets.  Today’s technology combined with a well-defined data-driven digital strategy can help insurance carriers promote the value of insurance to its customers and engage them to practice prevention and safety to reduce the risk of those negative experiences ever occurring and when they do occur, to provide the personalized service that all customers want.

What Attendees Will Learn:

• Digital Experience
• 360 View of the Customer
• Rules Based Customer Engagement