Customers have come to expect greater levels of customization and self-service when they conduct business.  From account openings at financial institutions, to license or permit renewals with government agencies, organizations that can’t provide 24/7 access to services risk alienating customers and prospects, while placing business growth and organizational reputation in jeopardy.

This presentation highlights how a Business Rules Management System (BRMS) has been successfully deployed by a State Department of Transportation to allow the agency to provide compliance and workflow rules supporting a credential issuance system. The presentation will highlight the key considerations for deploying a BRMS for meeting legislative and business process compliance, and bridge the gap between the Subject Matter Experts (SME) and technical development teams. Other ways in which a BRMS can be used is to provide greater value to customers, fostering loyalty, satisfaction and generating repeat and referral business through configuration of rules versus compiled code.

Learning Objectives:

• Educate session attendees about the role that a business rules engine can play in enhancing customer-facing applications with self-service capabilities
• Address key considerations for implementing self-service functionality
• Highlight additional ways to leverage a business rules engine to provide greater value to the business and customers