NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Wednesday, November 2, 2016

4:50 pm – 5:50 pm | Presentation | Room: Pompeian I & II

Bulletproof Business Cases: 5 Critical Things Every Project Proposal Needs

Presented by: Richard Larson


An essential ingredient to successful projects is a clear and relevant business case. It provides both insights into and a proposed solution for important business needs. Bulletproof business cases contain feasible and effective ways of justifying and recommending projects that address business needs, both problems and opportunities. And, they are an important technique in the Business Analysis Body of Knowledge.

Through this presentation, you will learn a repeatable process that starts with identifying business needs and ends with a bulletproof business case. You will discover how to apply each step in a 5-part method to developing business cases that was developed from the approach used for internal and external consulting work at our company. Help contribute to your organization’s bottom line with bulletproof business cases!

What Attendees Will Learn:

  • Describe the essential components of an effective business case
  • Name the essential factors to analyze when exploring the feasibility of a business case
  • Avoid common pitfalls when recommending or justifying projects
  • List the four most important cost-benefit analysis measures and what they are used for.


 Richard Larson

Richard Larson

Watermark Learning, Inc.

President and Founder of Watermark Learning, Richard Larson is a successful entrepreneur with over 30 years of experience in business analysis, project management, training, and consulting. He has presented workshops and seminars on BA and PM topics to over 10,000 participants on five different continents.

Rich is a frequent speaker at project-related conferences and nationally and internationally. He has contributed to the BA Body of Knowledge version 2.0 and 3.0, was a lead author for the PMI Business Analysis for Practitioners: A Practice Guide, and the PM Body of Knowledge, 4th edition. He and his wife Elizabeth Larson have co-authored four books on Business Analysis.

Richard's 2016 Presentations:

  1. Bulletproof Business Cases: 5 Critical Things Every Project Proposal Needs
    Wednesday, November 2, 2016 (4:50 pm – 5:50 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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