Caleb is a User Experience Designer, technology lover, whiteboard enthusiast, and professional question-asker.

Caleb's areas of expertise include:

• Human-computer interface technologies
• Human cognition and behaviors
• Software project execution
• Understanding complex processes

Caleb believes that successful software has to marry the needs of users with the needs of the business. To create successful software, he believes you must:

• Lead through user engagement
• Observe your users
• Review market research
• • Iterate through prototypes rapidly
• Create ridiculous placeholder text (have fun!)
• Test ideas early with a willingness to fail

Caleb is a Certified Usability Analyst through Human Factors International and has a Graduate Certificate in Human Computer Interaction from Iowa State University.

Caleb's 2016 Presentations:

1. Delivering Better Business Value through User Experience (UX) Design
   
   Friday, November 4, 2016 (10:10 am – 11:10 am)