NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Monday, November 6, 2017

9:00 am – 12:00 pm | Pre-Conference Tutorial | Room: Timor 1 & 2

Elicitation Simulator - Extracting More Information From Elicitation Sessions

Presented by: Ronak Sanghavi, Michael Peters

According to extensive industry research, one of the most significant reasons 70% of IT projects fail globally is: poor quality requirements. There is a strong correlation between efficacy of requirements elicitation activities and quality of documented requirements. Yet, most BAs work with a limited tool kit of elicitation techniques and best practices.

The goal of this workshop is to enhance participants' ability to extract more information from elicitation sessions and improve stakeholder relationships. A software Simulation will be employed to baseline relevant elicitation skills. Subsequently, 'questioning' techniques- to assist stakeholders discover and communicate desired information- will be introduced. The participants will then get the opportunity to revisit the simulated elicitation session in order to implement the techniques. At the end of the second attempt, the participants will be able to determine how their ability to extract information has improved. Finally, the facilitator will walk the participants through the ideal elicitation path in the Simulation to reinforce learning.

It is advisable to bring an internet-enabled laptop, tablet or smartphone to experience the Simulation. Participants will have access to the Simulation for the entire duration of BBC conference.

Learning Objectives:

  • Psychology that drives SME’s response to elicitation questions
  • 10 techniques to extract more information from stakeholders
  • Best practices to leverage elicitation sessions to improve


 Ronak Sanghavi

Ronak Sanghavi

Managing Partner
ValueBASE, Inc

Ronak Sanghavi firmly believes that the world can be a better place if more people employ business analysis best practices. He is a seasoned practitioner and passionate thought leader with the vision to shape the future of business analysis as an organizational strategic asset. He is the Co-Founder of BA ValueBASE LLP; a global organization serving all related talent acquisition and talent management needs of organizations and individuals, including skill assessments, training and hiring support.

Ronak has presented papers at several international BA forums. He particularly enjoys conceiving, developing, selling and delivering game-changing, innovative solutions that meet customers' real needs.

Ronak has dedicated his career to improve the state of business analysis. He has 20 years of experience in Business consulting and IT-enabled business solutions. This includes 15 years in all aspects of business analysis including process consulting. Ronak has MBA from Babson College (MA)

Ronak's 2017 Presentations:

  1. Elicitation Simulator - Extracting More Information From Elicitation Sessions
    Monday, November 6, 2017 (9:00 am – 12:00 pm)

 Michael  Peters

Michael Peters

Managing Director
Whitespace Consulting

Michael Peters is the founder and Managing Director of the Whitespace Consulting Group. He has over 25 years experience in managing professional services, sales, marketing, and market research functions within the high technology industry. Throughout his career, Mike has designed, built, and managed successful sales and marketing organizations. He has consulted for corporations in the areas of sales process improvement, differentiation and value messaging, segmentation, sales compensation, pricing architecture, large account management, competitive analysis, and market research. Prior to founding Whitespace Consulting, Mike held several senior-level sales and marketing positions throughout the industry. As the Americas Marketing and Sales Partner for PriceWaterhouseCoopers Consulting, Mike was responsible for design and implementation of a direct sales force model for the consulting organization. Mike has also served as the Senior Vice President of Sales & Marketing for a global firm.

Michael's 2017 Presentations:

  1. Elicitation Simulator - Extracting More Information From Elicitation Sessions
    Monday, November 6, 2017 (9:00 am – 12:00 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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