NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Monday, November 6, 2017

9:00 am – 12:00 pm | Pre-Conference Tutorial | Room: Oceana 8-10

Business Analysis Essentials

Presented by: Kevin Brennan

Regardless of how good your solution development processes are, (e.g. design, build and test practices) delivering the right solution relies heavily on good business analysis.  The challenge is that organizational expectations of business analysis has changed. This tutorial will help attendees develop a sound understanding of tried and true approaches that lead to effective business analysis that result in deployment of effective solutions.

Leveraging lessons learned through IIBA’s global community of BA Professionals, IIBA’s Corporate Members and the latest research findings from our profession, this session will deliver the most highly valued techniques and practices for your future success.

Core concepts from the BABOK® Guide will be weaved into this tutorial to demonstrate how they can be applied in specific scenarios to help you deliver better business outcomes.

Learning outcomes include:

  1. Understand changing organizational needs for business analysis
  2. Adopt value-driven business analysis concepts and high value skills for your future success
  3. Describe how to utilize these important skills within specific real-world scenarios


 Kevin Brennan

Kevin Brennan, CBAP®, PMP

Consultant, coach, and trainer

Kevin has spent the last decade transforming the profession of business analysis, leading the development of multiple editions of the BABOK® Guide and driving the adoption of agile and architecture practices. As a senior executive in the social enterprise space, he has managed a product portfolio through rapid growth and built fully digital and virtual organizations. Kevin is known for his ability to deliver practical, effective and focused solutions to complex strategic problems and lead teams through periods of significant organizational and market changes. He has been a keynote speaker at conferences around the world and frequent author on topics including digital transformation, strategy, and leadership.

Kevin's 2017 Presentations:

  1. Business Analysis Essentials
    Monday, November 6, 2017 (9:00 am – 12:00 pm)
  2. Business Analysis Essentials
    Wednesday, November 8, 2017 (2:00 pm – 3:00 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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