NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Tuesday, November 7, 2017

9:00 am – 12:00 pm | Pre-Conference Tutorial | Room: Oceana 8-10

Bringing Design Thinking into Your Practice

Presented by: Kupe Kupersmith

There is still a school of thought that business analysis is about eliciting information and defining requirements.  Is this really all that analysis is about? When high performing analysis work is happening in organizations we see limited resources being utilized on initiatives which provide the greatest business outcomes. Design Thinking is an innovative approach to get your team in that high performing mode.

There are too many studies to quote that discuss the things CEOs really care about. I will tell you, they are all saying we need a clearer, improved focus on the customer. Using Design Thinking approaches to your work is a way to get that clear focus. Design thinking has a long history…it is not new. Design thinking has evolved and has moved into your world.

Join Kupe to experience problem solving in a different way (starting with the customer experience). Learn by doing and see how being part of a design team can get your team focusing on what the customer really needs.  Design Thinking is about collaboration. We won’t just talk about collocation in this session. You’ll get to feel it.    

Session Objectives:

  • Learn ways to keep a focus on the customer, their context and pain points, what holds them back and what they aspire to achieve.
  • Create a customer journey map and discuss how you can bring this back to your organization
  • Learn the importance of walking in the shoes of the customer


 Kupe Kupersmith

Kupe Kupersmith, CBAP


Kupe Kupersmith - As the founder of KupeTalks and Atlanta Engagement Director, Market Rate Consulting, Kupe’s main objective is to help you connect, collaborate, and be ready for the future. For the past 20 years Kupe has been helping organizations achieve business value with an improvisational advantage.

Kupe is an author, keynote speaker, coach and a trained improv actor. Some think Broccoli & Cheetos is an odd combination, but you will be delighted with Kupe’s combination of laughter and learning. Kupe is a connector and has a goal in life to meet everyone! So, drop what you’re doing and connect with him on LinkedIn now. Why are you still reading this…connect with Kupe?!

Kupe's 2017 Presentations:

  1. Bringing Design Thinking into Your Practice
    Tuesday, November 7, 2017 (9:00 am – 12:00 pm)
  2. NextGen Business Competencies: Keys to Being Ready for The Future
    Friday, November 10, 2017 (9:00 am – 10:00 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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