There is still a school of thought that business analysis is about eliciting information and defining requirements.  Is this really all that analysis is about? When high performing analysis work is happening in organizations we see limited resources being utilized on initiatives which provide the greatest business outcomes. Design Thinking is an innovative approach to get your team in that high performing mode.

There are too many studies to quote that discuss the things CEOs really care about. I will tell you, they are all saying we need a clearer, improved focus on the customer. Using Design Thinking approaches to your work is a way to get that clear focus. Design thinking has a long history…it is not new. Design thinking has evolved and has moved into your world.

Join Kupe to experience problem solving in a different way (starting with the customer experience). Learn by doing and see how being part of a design team can get your team focusing on what the customer really needs.  Design Thinking is about collaboration. We won’t just talk about collocation in this session. You’ll get to feel it.    

Session Objectives:

• Learn ways to keep a focus on the customer, their context and pain points, what holds them back and what they aspire to achieve.
• Create a customer journey map and discuss how you can bring this back to your organization
• Learn the importance of walking in the shoes of the customer