NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Tuesday, November 7, 2017

1:30 pm – 4:30 pm | Pre-Conference Tutorial | Room: Oceana 11 & 12

Giving Data a Voice: Transforming Data Into Actionable Insight Through Story

Presented by: Lori Silverman

How do you effectively communicate a data-driven business case? How do you keep people energized and engaged while sharing a bunch of numbers and figures? How do you turn a pile of statistical information into something that's meaningful? It’s not enough to wrap graphics and fancy visualizations around data and deliver them in a slick package. All data has a voice. Someone has to extrapolate meaning from it, and then transform this meaning — these insights — into compelling stories that moves people to shift their thinking or change their behavior. In this keynote, hear what’s needed to storify data and information to more quickly get your point across in order to spark action.

Objectives: After this presentation, you will be able to …

  1. Generate context questions to ask before and after data has been generated.
  2. Identify three different kinds of insights that can emerge from data.
  3. Create compelling stories from the meaning generated by the insights that have been identified.


 Lori Silverman

Lori Silverman

Owner and Strategist
Partners for Progress

As a strategist and the owner of Partners for Progress®, Lori Silverman has consulted across 25 industries on messy, complex organizational changes and creating long-term strategies to increase success for organizations such as Chevron, Bechtel, Redwood Credit Union, American Family Insurance and the U.S. Air Force Reserves. As a keynote speaker, she's spoken at Project Summit/BAWorld in Chicago, Boston and Philadelphia and Project World/BAWorld in Toronto, Vancouver, and Victoria. At UW-Madison, Lori led the development of the project management methodology used in the Project Management Master's Certificate. She also spearheaded the creation of seven, two-day courses for UW- Milwaukee's Project Management Certificate Program. Lori's authored five books, including Critical Shift, Stories Trainers Tell, and Wake Me Up When the Data Is Over. Her latest bestseller is Business Storytelling for Dummies. She's also an adjunct professor for Golden Gate University's Master's program in Industrial and Organizational Psychology.

Lori's 2017 Presentations:

  1. Giving Data a Voice: Transforming Data Into Actionable Insight Through Story
    Tuesday, November 7, 2017 (1:30 pm – 4:30 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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