NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Wednesday, November 8, 2017

10:25 am – 11:25 am | Presentation | Room: Oceana 7

Making The Message Stick: Powerful Communication in a Distracted World

Presented by: Adrian Reed


As Business Analysts, we facilitate and lead change.  In doing so, a crucial underlying competency that we draw upon is the ability to communicate concisely and precisely with busy stakeholders.  More and more stakeholders are distracted by a plethora of issues, e-mails, phone calls and meetings.  In this distracted world, how do we make sure that we are heard? How do we make sure that our message sticks and that we inspire action?

In this practical presentation, Adrian Reed shares a range of techniques for presenting and delivering information in a way that will gain attention and cultivate commitment.  In this presentation, you will hear:

  • The importance of ‘story telling’ in the delivery of projects and change
  • How to design a compelling presentation that will grab attention
  • Innovative techniques for conveying complex information and ideas
  • How a first step of engagement is to be engaging

Attendees Will Learn How To:

  • Create a compelling 'message' that stakeholders will remember
  • Craft a presentation that draws attention
  • Convey complex information and ideas
  • The role of 'story telling' in the delivery of projects and change


 Adrian Reed

Adrian Reed

Principal Consultant / Business Analyst
Blackmetric Business Solutions, Ltd.

Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. He is Immediate Past President of the UK chapter of the IIBA® and he speaks internationally on topics relating to business analysis and business change.

You can read Adrian's blog at and follow him on Twitter at

Adrian's 2017 Presentations:

  1. Systems Thinking: A Crucial BA Skill in an Uncertain World
    Monday, November 6, 2017 (9:00 am – 12:00 pm)
  2. Making The Message Stick: Powerful Communication in a Distracted World
    Wednesday, November 8, 2017 (10:25 am – 11:25 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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