NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Thursday, November 9, 2017

2:10 pm – 3:10 pm | | Room: Pacifica Ballroom 4-6

Back to the Future - Business Analysis in 2020 and Beyond!

Presented by: Joy Beatty


As technology advances, our day-to-day lives become automated and often better because information is more easily accessible, predictable, and precise. We all reap the benefits of smartphones and various other automated systems. But those same technology advances also mean that our professional roles are changing.

We see more companies using analytics and artificial intelligence. More than ever, non-technology companies are deploying technologies because their customers demand it. Organizations are adopting agile practices because they know their customers' demands are changing rapidly.

With all these advancements, we anticipate that computers will start to automate much of what we do in business analysis. Everything from elicitation to specification to review will inevitably become automated. Given that, in this talk, Joy Beatty hopes to inspire business analysts to plan for how they can still be relevant in 20 years.

She'll take the audience on a rapid flashback of business analysis evolution and then fast forward over the next few years. Next we’ll journey ahead 20 years for a look at what purpose we fulfill in the business analysis realm…. if any.

Key Take-aways

  • Awareness of the changing BA professional life
  • Inspirational tips to prepare and stay relevant as a BA in the years to come


 Joy Beatty

Joy Beatty, CBAP

Vice President

Joy Beatty is a Vice President at Seilevel, a professional services company whose mission is to define software that customers love to use.  She helps customers be more effective by modifying their approach to software requirements and product management so IT projects deliver the intended business value.  Joy has provided software requirements training to thousands and is PMI-PBA® and CBAP certified.  Additionally, she writes about requirements methodologies in books, journals, white papers, and blogs (  She is a contributing author to the Project Management Institute’s (PMI)’s The PMI Guide to Business Analysis (Includes The Standard for Business Analysis). She was part of the core team that developed the most recent version of the International Institute of Business Analysis (IIBA) Business Analysis Body of Knowledge (BABOK), as well as PMI’s Business Analysis for Practitioners: A Practice Guide. Joy co-authored Visual Models for Software Requirements, with Seilevel CEO Anthony Chen, and Software Requirements, 3rd Edition with Karl Wiegers.  She is a sought-after speaker worldwide having presented at national and international conferences as well as a guest lecturer for the Harvard extension school.

Joy's 2017 Presentations:

  1. Back to the Future - Business Analysis in 2020 and Beyond!
    Thursday, November 9, 2017 (2:10 pm – 3:10 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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