NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Thursday, November 9, 2017

2:10 pm – 3:10 pm | Presentation | Room: Banda Sea 1 & 2

Achieving Innovations Without Getting Torn Apart

Presented by: Filip Hendrickx


Due to the increasing speed at which customer needs and expectations change, getting the specification of new solutions right is like aiming for an ever faster moving target. At the same time, project management is under increasing pressure to reduce uncertainty by giving a reliable view on project progress. Finally, while changes should be delivered fast, existing processes and ways of working often decrease implementation speed and hamper acceptance in an organisation.

Torn between these three forces, how can BAs enable their organisations to deliver true value at an acceptable pace?

The innovation canvas and validation driven think - shape - try approach have proven to be useful tools in tackling this challenge in multiple organisations internationally.

  • The canvas helps visualise the alignments and misalignments between the customer’s and the organisational viewpoints.
  • The think - shape - try approach turns a “we believe” mindset into a “what are our assumptions & how can we validate them” mindset, moving discussions away from opinions inside the organisation to facts in the customer's real, outside world.
  • Together, they give a view on a solution’s certainties and uncertainties, enabling us to track progress towards achieving valuable results with an incomplete view on the final solution. This combination enables us to find the right balance between BA and PM perspective so projects can move forward effectively. At the same time, it increases stakeholders’ understanding of the project’s learning curve, and why this actually helps to achieve better results sooner.

Learning Objectives:

  • Putting outside-in thinking in practice
  • Discovering assumptions to drive validations
  • Engaging more conservative stakeholders


 Filip Hendrickx

Filip Hendrickx

Business Architect Meets Innovator
VP Events
IIBA® Brussels

After about 10 years in business consulting and a prior 10 years in software engineering and research, Filip Hendrickx founded altershape to help established organisations become corporate startups. To do this, he follows a structured yet pragmatic approach, by bridging BA with lean startup and innovation techniques.

As VP Events of the IIBA® Brussels Chapter, Filip helps supporting the BA profession and building the BA community in Belgium. Together with Ian Richards, Filip is also co-author of the upcoming book on business transformation "When change isn't strange".

You can follow Filip on Twitter as @filiphdr.

Filip's 2017 Presentations:

  1. Achieving Innovations Without Getting Torn Apart
    Thursday, November 9, 2017 (2:10 pm – 3:10 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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