Digital transformation is the continual challenge of enabling, sometimes disrupting, business models and their associated activities, organizations, and competencies by leveraging newly available technology.  More often than not, this involves taking the business processes that have traditionally been performed within the four walls of our organizations and shifting them closer to the edge of the enterprise. Successful digital initiatives require a deep understanding the organizational context, business needs, potential solutions, and how they come together to deliver value for the customer. In short: digital transformation requires business analysis.

However, these new business models, as well as the solutions that support them necessitate changing how we think about business analysis. This presentation will introduce the concept of digital transformation and discuss how the role of the business analyst needs to shift to accommodate digital initiatives that are top-of-mind for every organization and CIO.  Techniques, case studies, and examples will be discussed with the goal of enabling business analysts to better understand business models, customers, and the opportunity for disruption. The audience will walk away better equipped to take on the challenge of digital transformation project and drive them to success.

Learning Objectives:

• Understanding of digital transformation
• Discussion of a business analysts role on digital projects
• Business analysis techniques for digital projects
• Lessons learned from real-life digital projects