NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Friday, November 10, 2017

9:00 am – 10:00 am | Presentation | Room: Java 1 & 2

Creating an Innovation Rich Culture

Presented by: Melissa Petak


At Onlife Health we worked hard to create a culture that inspired and infused our development team with great ideas. But, quickly we learned that ideas are not innovation. Let me explain. Ideas do not constitute a philosophy, principle, or strategy. An idea is not synonymous with a competitive advantage, an idea is not necessarily a sign of creativity, an idea does not constitute innovation, and as much as some people wish it was so, an idea is certainly not a business. Ideas in and of themselves are nothing more than unrefined, random thoughts. Ideas, alone are really quite useless.

The problem we discovered was that most ideas never got implemented, and moreover, even the best ideas when improperly implemented can cause great harm. While creativity is clearly a valuable asset, unbridled creativity where random, disparate ideas abound outside of a sound decision-making and execution framework will create distraction more times than result in innovation.

So, how did we address this and create a culture where ideas could become innovation and waste was minimal? The truth is that many organizations are quick to recognize great ideas, but they often have no plan for how to successfully integrate them into their business model.  We created a framework for innovation within our organization — and I can attest that it works!

Learning Objectives:

  • Balancing the Innovation Portfolio
  • Creating the Culture of Innovation
  • Turn ideas into Innovation
  • Can I measure innovation? Yes, and you should.
  • The right people in the right seats


 Melissa Petak

Melissa Petak

Director of Business Excellence
Onlife Health

Melissa Petak is the Director of Business Excellence and oversees the offices of Compliance/Quality, Business Culture and Project Management at Onlife Health. As a cultural pioneer, Melissa is responsible for developing the organizational framework that supports innovation and engagement, aligning to the strategic vision and goals set out by the Senior Leadership Team. Under Melissa’s leadership, OnLife Health has been recognized as a Top Workplace in Middle Tennessee by The Tennessean and nationally as one of the top 100 healthiest companies by H100, two years running.

Melissa started her career as a Hospital Administrator in U.S. Air Force performing many different functions including budget oversight, compliance/regulatory audits, medical management, and business analytics. She most recently served as a Medicaid Project Manager with Hewlett and Packard where he was responsible for the management and growth of the Arkansas state healthcare exchange and Medicaid expansion efforts under the Affordable Care Act. During her time with HP, Melissa also managed the Medicaid Patient Centered Medical Home (PCMH) program as well as, Episodes of Care.

Melissa continues to serve in the rank of Major with the U.S. Air Force Reserve Little Rock Air Force Base Clinic. She holds a master’s degree in Healthcare from the University of West Florida, Bachelors in English/Military Science from the University of Texas at Arlington and black belt in six sigma from Villanova. She is also a first year doctoral student at the Medical University of South Carolina.

Check me out:

Melissa's 2017 Presentations:

  1. Creating an Innovation Rich Culture
    Friday, November 10, 2017 (9:00 am – 10:00 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



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