NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Monday, November 5, 2018

1:30 pm – 4:30 pm | Pre-Conference Tutorial | Room: Grand Oaks G

Think - Shape - Try your Idea with the Innovation Canvas

Presented by: Filip Hendrickx

Innovation is hard. Ideas are cheap and plentiful, but execution often falls short and few ideas lead to valuable results within reasonable time and budget.

In this hands-on workshop, we will use the Innovation Canvas and corresponding validation driven approach (think — shape — try) to guide idea development. Some of the challenges this approach tackles:

  • Shift from product thinking to customer thinking
  • Turn a "we believe" mindset into a "what are our assumptions & how can we validate them" mindset
  • Connect with the established organisation's way of working, engaging more conservative stakeholders without hindering creativity

The approach helps BAs facilitate their organisation's innovation process, from ideation to value creation. It enables BAs to take a validation driven approach, building customer feedback and agility into the process right from the start.

The approach's practical application and results in multiple organisations will be shared. We will also look some key enablers of an effective innovation organisation.

Learning Objectives:

  • How to move from idea to action
  • Enabling validation driven product development
  • How to discover what customers really want
  • How to get out of your comfort zone and into startup mode

Event Trail(s)



 Filip Hendrickx

Filip Hendrickx

Business Architect Meets Innovator
VP Events
IIBA® Brussels

After about 10 years in business consulting and a prior 10 years in software engineering and research, Filip Hendrickx founded altershape to help established organisations become corporate startups. To do this, he follows a structured yet pragmatic approach, by bridging BA with lean startup and innovation techniques.

As VP Events of the IIBA® Brussels Chapter, Filip helps supporting the BA profession and building the BA community in Belgium. Together with Ian Richards, Filip is also co-author of the upcoming book on business transformation "When change isn't strange".

You can follow Filip on Twitter as @filiphdr.

Filip's 2018 Presentations:

  1. Think - Shape - Try your Idea with the Innovation Canvas
    Monday, November 5, 2018 (1:30 pm – 4:30 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

Share This


News. Updates. Networking Events. Keynotes. Special Guests.
  • This field is for validation purposes and should be left unchanged.