Innovation is hard. Ideas are cheap and plentiful, but execution often falls short and few ideas lead to valuable results within reasonable time and budget.

In this hands-on workshop, we will use the Innovation Canvas and corresponding validation driven approach (think — shape — try) to guide idea development. Some of the challenges this approach tackles:

• Shift from product thinking to customer thinking
• Turn a "we believe" mindset into a "what are our assumptions & how can we validate them" mindset
• Connect with the established organisation's way of working, engaging more conservative stakeholders without hindering creativity

The approach helps BAs facilitate their organisation's innovation process, from ideation to value creation. It enables BAs to take a validation driven approach, building customer feedback and agility into the process right from the start.

The approach's practical application and results in multiple organisations will be shared. We will also look some key enablers of an effective innovation organisation.

Learning Objectives:

• How to move from idea to action
• Enabling validation driven product development
• How to discover what customers really want
• How to get out of your comfort zone and into startup mode