5:15 pm – 6:00 pm | IIBA® Spotlight Session | Room: Grand Oaks J & K

Strategic Business Analysis

Presented by: Ken Fulmer, Michael Augello, Dr. Cecily Macdougall


Over the past decade it appears our BA profession and industry has been very focused on operations and efficiency – the ‘what’ and the ‘how’. The BA role, awareness and profile have all been raised, yet the statistics show program/project failure rates remain unacceptably high on a global basis.  Statistics show that 40% of program/project failure can be traced to ineffective business analysis.

Meanwhile, changing market forces combined with technology innovation and usage, is forcing business leaders to think more strategically to look at ways of transforming the business.  Business leaders in turn are seeking the strategic business analyst to assist them with this.  The BA profession needs to make its changes as well and participate more fully in the ‘why’.

This discussion explores and presents some new ways of thinking to understand the complexities of transformation and business change programs.   The disciplines of business analysis and the role of the (strategic) business analyst are more important than ever.  Strategic business analysis follows strategic planning to establish and drive the business change programs. 

Learning Objectives:

  • New ways of thinking to understand the complexities of transformation
  • The importance of the role of strategic business analysis in effecting change
  • The necessary changes in business analysis to better participate in the why of effective change


 Ken Fulmer

Ken Fulmer

President & CEO

Ken Fulmer is currently the President and CEO of the IIBA®. Ken has been a long time senior IT executive with several major (Fortune 50) corporations holding roles as CTO and CIO. His primary skill is the ability to blend technology with business (people, process, technology and data) and create strategic business outcomes.  Ken has managed very large scale enterprise programs and as Chief Technology Officer has been involved in technology in both information applications, architecture, and in more digital technology in manufacturing and retail. 

Ken has also served as an executive advisor for several energy companies, in strategic initiatives and acquisitions. Ken is active in SIM and the Senior Executive Group organization, giving him the opportunity to interact with other senior executives at major corporations. 

Ken has a BA degree from LaSalle University, an MBA degree from Clarion University of Pennsylvania, and post grad programs at MIT. He is on the board of several non-profits and past chairman of the board of IIBA®.

Ken's 2018 Presentations:

  1. Strategic Business Analysis
    Wednesday, November 7, 2018 (5:15 pm – 6:00 pm)
  2. Evidence Based Decisions and Data
    Friday, November 9, 2018 (8:55 am – 9:40 am)

 Michael  Augello

Michael Augello, CBAP

Consulting Director
IIBA® Global Board Director

Michael is an influential leader in Business Analysis. His passionate involvement in building successful professional communities has led him to his current board director role on the global board of IIBA® where he has had a central role in developing strategy. Michael served as Board Chair in 2014-2016.

Michael has a strong entrepreneurial style which brings energy to all of his undertakings.

After a career in project delivery, Michael co-founded a successful consulting company which led to a stock exchange public listing in 2007.

In recent years, Michael has returned to Business Analysis leadership through coaching, mentoring and leading capability uplift programs.

Michael's 2018 Presentations:

  1. Strategic Business Analysis
    Wednesday, November 7, 2018 (5:15 pm – 6:00 pm)

 Dr. Cecily  Macdougall

Dr. Cecily Macdougall, Ph.D.

Managing Director
Building4Business Pty Ltd

Dr Cecily Macdougall is Founder and Managing Director of Building4Business Pty Ltd, which specializes in the Strategy-to-Execution Process (SXP).  Cecily is a recognised expert in why transformation programs fail, early recognition of failure, and how to re-establish them.  Cecily has found that SXP is the missing link needed to build the foundations for successful strategic change/transformational programs. 

Cecily has proven that the core skill needed to conduct Strategy to Execution is Strategic Business Analysis and that Strategic Business Analysis is key to program success!

Dr. Cecily's 2018 Presentations:

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