5:15 pm – 6:00 pm | IIBA® Spotlight Session | Room: Grand Oaks J & K
Strategic Business Analysis
Presented by: Ken Fulmer, Michael Augello, Dr. Cecily Macdougall
Over the past decade it appears our BA profession and industry has been very focused on operations and efficiency – the ‘what’ and the ‘how’. The BA role, awareness and profile have all been raised, yet the statistics show program/project failure rates remain unacceptably high on a global basis. Statistics show that 40% of program/project failure can be traced to ineffective business analysis.
Meanwhile, changing market forces combined with technology innovation and usage, is forcing business leaders to think more strategically to look at ways of transforming the business. Business leaders in turn are seeking the strategic business analyst to assist them with this. The BA profession needs to make its changes as well and participate more fully in the ‘why’.
This discussion explores and presents some new ways of thinking to understand the complexities of transformation and business change programs. The disciplines of business analysis and the role of the (strategic) business analyst are more important than ever. Strategic business analysis follows strategic planning to establish and drive the business change programs.
Learning Objectives:
- New ways of thinking to understand the complexities of transformation
- The importance of the role of strategic business analysis in effecting change
- The necessary changes in business analysis to better participate in the why of effective change
