NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Friday, November 9, 2018

8:55 am – 9:40 am | IIBA® Spotlight Session | Room: Grand Oaks J & K

Evidence Based Decisions and Data

Presented by: Ken Fulmer


The role of data analytics and how it is used directly by business analysis professionals is changing quickly.  We are moving from the business intelligence oriented approach for internal business assessment to more customer and market facing uses.  The business analysis professional will use analytics as a mechanism of elicitation to understand the customer need while the business will use data analytics to understand the market, and make decisions. Practitioners will work with the business to create visualizations, and probe the data to gain insights that need further analysis to drive decisions. 

This presentation will look at these issues, and speak to many use cases about this extended understanding of data, big data, and how the new analytics all tie into better business outcomes.

Learning Objectives:

  • How to use data analytics as an elicitation tool
  • The need for data based decisions to make decisions
  • How understanding data including big data ties into delivering better business outcomes


 Ken Fulmer

Ken Fulmer

President & CEO

Ken Fulmer is currently the President and CEO of the IIBA®. Ken has been a long time senior IT executive with several major (Fortune 50) corporations holding roles as CTO and CIO. His primary skill is the ability to blend technology with business (people, process, technology and data) and create strategic business outcomes.  Ken has managed very large scale enterprise programs and as Chief Technology Officer has been involved in technology in both information applications, architecture, and in more digital technology in manufacturing and retail. 

Ken has also served as an executive advisor for several energy companies, in strategic initiatives and acquisitions. Ken is active in SIM and the Senior Executive Group organization, giving him the opportunity to interact with other senior executives at major corporations. 

Ken has a BA degree from LaSalle University, an MBA degree from Clarion University of Pennsylvania, and post grad programs at MIT. He is on the board of several non-profits and past chairman of the board of IIBA®.

Ken's 2018 Presentations:

  1. Strategic Business Analysis
    Wednesday, November 7, 2018 (5:15 pm – 6:00 pm)
  2. Evidence Based Decisions and Data
    Friday, November 9, 2018 (8:55 am – 9:40 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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