NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Thursday, November 8, 2018

8:00 am – 8:50 am | Presentation | Room: Cibolo 5

5 Insights That Will Change Your Thinking About The Digital BA

Presented by: Elizabeth Larson


Everyone’s talking about the digital transformation, but what is it and where does the business analyst (BA) fit in? Do organizations need to use Agile methods to move into the digital age? How can BAs help organizations improve their business agility to take advantage of the digital transformation? What are some pitfalls that many organizations face when becoming digital, and how can BAs help them avoid common mistakes? Do we really need to “partner” with machines?! This presentation answers these questions and explains such things as:

  • What the digital transformation consists of
  • The difference between a traditional BA and a digital BA
  • Why more organizations are recognizing the value of digital BAs with traditional skills and competencies
  • The relationship between Agile and the digital transformation
  • How much BAs need to know about such things as big data, AI/machine learning, and predictive analytics
  • What it means to build “digital” trust
  • How to talk to the business about complex, digital concepts

Learning Objectives:

  • Discuss what it means to be a digital BA
  • Discuss the BA’s role in helping organization transform to a digital world
  • Discuss the need to translate digital concepts into business language


 Elizabeth Larson

Elizabeth Larson

Watermark Learning, Inc.

Elizabeth Larson is Co-Principal and CEO of Watermark Learning and has over 30 years of practical experience in business analysis and project management. Elizabeth's speaking history includes keynotes and sessions for national and international conferences on five continents.

Elizabeth has co-authored 5 books and chapters published in four additional books, as well as articles that appear regularly in BA Times, Project Times, and Modern Analyst. She was also a lead author on the BABOK and PMBOK. Elizabeth enjoys traveling, hiking, reading, theater, and spending time with her 6 grandsons.

Elizabeth's 2018 Presentations:

  1. 5 Insights That Will Change Your Thinking About The Digital BA
    Thursday, November 8, 2018 (8:00 am – 8:50 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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