NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Thursday, November 8, 2018

10:40 am – 11:40 am | Presentation | Room: Cibolo 5

How to Redesign an Organization, Processes, and Technology all at Once — Without Freaking People Out

Presented by: Joy Beatty


Reality is to stay competitive, businesses have become more agile and are ever-changing. They want to increase revenue, customers evolve, and employees change. However, organizational redesign is complicated, rife with emotions and politics. Most businesses want to do a lot of analysis before they make big organizational changes – which can be in conflict with maintaining agility. Sometimes there are organizational (people!) changes to be made, almost always there are process changes, and often there are technology changes. The catch is, the timeline and priorities of all of those don’t always align.

We rarely see these transformational programs go smoothly. In this talk, we’ll share lessons learned from actual case studies that might help you make your next organizational redesign more successful.

We’ll talk through the steps we followed on a recent organizational redesign, process improvement, and technology overhaul all at once. We’ll spend a bit of time on what not to do if you don’t want to derail these projects (we did take some missteps!). We will explore how to analyze the ROI and business objectives of an effort like this, especially when there is more than technology changing. Finally we can share a few rollout strategies once you’ve redesigned the organization and processes.

Learning Objectives:

  • Understand steps to successfully re-architect an organization
  • Understand techniques to evaluate and question the ROI
  • Understand what not to do in organizational redesign


 Joy Beatty

Joy Beatty, CBAP

Vice President

Joy Beatty is a Vice President at Seilevel, a professional services company whose mission is to define software that customers love to use.  She helps customers be more effective by modifying their approach to software requirements and product management so IT projects deliver the intended business value.  Joy has provided software requirements training to thousands and is PMI-PBA® and CBAP certified.  Additionally, she writes about requirements methodologies in books, journals, white papers, and blogs (  She is a contributing author to the Project Management Institute’s (PMI)’s The PMI Guide to Business Analysis (Includes The Standard for Business Analysis). She was part of the core team that developed the most recent version of the International Institute of Business Analysis (IIBA) Business Analysis Body of Knowledge (BABOK), as well as PMI’s Business Analysis for Practitioners: A Practice Guide. Joy co-authored Visual Models for Software Requirements, with Seilevel CEO Anthony Chen, and Software Requirements, 3rd Edition with Karl Wiegers.  She is a sought-after speaker worldwide having presented at national and international conferences as well as a guest lecturer for the Harvard extension school.

Joy's 2018 Presentations:

  1. How to Redesign an Organization, Processes, and Technology all at Once — Without Freaking People Out
    Thursday, November 8, 2018 (10:40 am – 11:40 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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