NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Thursday, November 8, 2018

11:50 am – 12:50 pm | Presentation | Room: Grand Oaks EF

The Business Side of Data, and Why It Matters!

Presented by: Dora Boussias


There’s a lot of talk these days about being ‘data-driven’ or that ‘data is an asset’. Roles such as VP or Director of Data and Analytics have been elevated to mean more than managing a data warehouse; many organizations hire into the relatively new role of Chief Data Officer (CDO), typically expecting this person to define what the role is all about, or as an answer to all the hype and increasing data-related regulations.
This session will discuss a comprehensive Enterprise Information Management (EIM) framework that depicts all the components to consider when embarking on a journey to manage 'data as an asset'; emphasis will also be given to the key areas to prioritize on, for increased chances of program success.

As a 20+ years practitioner in this space, the insights shared are based on my own experience and education; they especially speak to lessons learned from having held leading roles raising awareness about the business side of data and implementing several different areas of a comprehensive EIM program over the past ~10 years, in large organizations which themselves are leaders in their respective industry.

Learning Objectives:

  • What is 'data as an asset'?
  • Why it matters?
  • EIM framework to start addressing data challenges, regardless of the industry you're in
  • Key tenets to prioritize and focus on


 Dora Boussias

Dora Boussias

Sr. Enterprise Architect, Information Management & Architecture (EIM/EIA)

Dora Boussias is a strategic thought leader, passionate about organizational transformation towards data-driven culture, with extensive implementation expertise in Enterprise Information Management (EIM) and Enterprise/Solution Architecture (EA). She brings high energy and enthusiasm for her work; leading with business context, leverages technology and architecture best practices to drive actionable insights fueled by high quality, relevant and timely data, on solutions that balance strategic direction with pragmatic needs.

Currently and throughout most her career in lead enterprise roles, Dora has had the opportunity to make an impact with her work at global organizations such as Stryker, GE Capital, and Prudential. Her 20+ year career includes exposure to Financial Services, Healthcare/Medical Technology, and Retail.

Dora's 2018 Presentations:

  1. The Business Side of Data, and Why It Matters!
    Thursday, November 8, 2018 (11:50 am – 12:50 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



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