IDC Research estimates that the global spend on Digital Transformation initiatives in 2018 will exceed US$ 1.7 Trillion, the largest wave of technology investment ever made in transforming the way the businesses operate. Given the level of expenditure, how are organisations deciding where to allocate that investment? It is well understood that a Digital Transformation initiative is not simply an exercise in deploying a new set of technologies, but about discovering and implementing new ways to do business and interact with customers digitally. So how does a business identify new digital business opportunities and and how do they prioritise which opportunities to invest in?

This session will explore these question by looking upstream of digital technology, upstream of transformation delivery and even upstream of the digital strategy, to the essence of what value is there in doing business digitally. By clearly articulating a Digital Value Proposition organisations can create carefully crafted digital offerings that target new opportunities for engaging with the emerging needs and demands of their digital customers.

In this session you will learn:

• The anatomy of a Digital Value Proposition - new offering targeted at specific customer segments
• The outside-in perspective of Value Delivery from the customer experience
• The inside-out perspective of Value Creation from the businesses value-streams
• Scoping and prioritisation of Business Capability uplifts which enable new digital opportunities