NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Thursday, November 3, 2016

9:00 am – 10:00 am | Keynote | Room: Forum 9-11

Enabling Operational Excellence

Presented by: Ronald G. Ross

It’s not too hard to envision what real operational excellence would look like. Your customers would get consistent business results through any of many channels. Rolling out business change would be faster and cheaper. You could demonstrate compliance at every turn. You could manage complexity at scale. You’d provide stellar customer experience at inhuman speeds. 

Alas, our track record over the years in introducing new platforms and channels suggests current approaches are flawed. Digital business is unlikely to prove any different. For one thing, silos linger. Maybe silos were appropriate in bygone years, when operational excellence depended entirely on people. Back then people had to personally channel operational business knowledge on a day-to-day, minute-to-minute basis. But that’s simply not the case anymore. Nowadays machines can often do the job – in microseconds.

For true operational excellence we need to think afresh. Your company needs to follow well-defined rules. You need to always know exactly what those rules are. And the rules need to be evergreen, a living-and-breathing business resource.

  • The cheapest way to differentiate
  • Business rules are not data or metadata or information
  • Compliance built-in, not bolted-on

Event Trail(s)



 Ronald G.Ross

Ronald G.Ross

Co-Founder & Principal
Business Rule Solutions, LLC
Executive Editor

Ronald G. Ross is Principal and Co-Founder of Business Rule Solutions, LLC (BRS), where he actively develops and applies the BABusinessSpeak™ methodology including RuleSpeak®, DecisionSpeak™, and ConceptSpeak™. Ron consults to companies worldwide through BRS.

Ron is recognized internationally as the "father of business rules." He is the author of ten professional books including the groundbreaking first book on business rules The Business Rule Book in 1994. His newest are:

Ron serves as Executive Editor of and its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books.

Ron has served as Chair of the annual International Business Rules & Decisions Forum conference since 1997, now part of the Building Business Capability (BBC) conference. He was a charter member of the Business Rules Group (BRG) in the 1980s, and an editor of its Business Motivation Model (BMM) standard and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR. He was also a contributor to the IIBA’s BABOK v3.

Ron holds a BA from Rice University and an MS in information science from Illinois Institute of Technology.

For more information about Mr. Ross, visit, which hosts his blog.

Tweets: @Ronald_G_Ross

Ronald's 2016 Presentations:

  1. All About Business Rules: Principles, Concepts and Usage
    Monday, October 31, 2016 (9:00 am – 12:00 pm)
  2. Enabling Operational Excellence
    Thursday, November 3, 2016 (9:00 am – 10:00 am)
  3. An Opinion of Gurus: Leading Business Excellence
    Friday, November 4, 2016 (11:30 am – 12:30 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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