NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Monday, October 31, 2016

9:00 am – 12:00 pm | Pre-Conference Tutorial | Room: Pompeian I & II

All About Business Rules: Principles, Concepts and Usage

Presented by: Ronald G. Ross

Are you up to speed on business rules as an analysis and architectural technique? Do you know the latest techniques for business-oriented analysis of operational business decisions? Do you know how to use those techniques to simplify your business process models by an order of magnitude or more?

This tutorial takes an in-depth look at these and related areas. Business rules aren’t what many people think. They are first and foremost about running the business, not designing systems. (But they are essential for that too.) You’ll be pleasantly surprised by the pervasive impact they can have on your professional skillset and business insight. Let business rule development default to developers and you’ll never get it right.

Success with business rules requires pragmatic approaches, appropriate skills, and clear vision. Whether you are new to the area or already experienced and looking for fresh ideas, this tutorial fits the bill. Come prepared with the questions you want answered!

  • How to put the business back in charge
  • Business rules in strategy, business processes, and business requirements
  • Analyzing decisions: question charts and decision tables
  • Pinpoint, just-in-time delivery of core business know-how
  • All about smart business

Event Trail(s)



 Ronald G.Ross

Ronald G.Ross

Co-Founder & Principal
Business Rule Solutions, LLC
Executive Editor

Ronald G. Ross is Principal and Co-Founder of Business Rule Solutions, LLC (BRS), where he actively develops and applies the BABusinessSpeak™ methodology including RuleSpeak®, DecisionSpeak™, and ConceptSpeak™. Ron consults to companies worldwide through BRS.

Ron is recognized internationally as the "father of business rules." He is the author of ten professional books including the groundbreaking first book on business rules The Business Rule Book in 1994. His newest are:

Ron serves as Executive Editor of and its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books.

Ron has served as Chair of the annual International Business Rules & Decisions Forum conference since 1997, now part of the Building Business Capability (BBC) conference. He was a charter member of the Business Rules Group (BRG) in the 1980s, and an editor of its Business Motivation Model (BMM) standard and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR. He was also a contributor to the IIBA’s BABOK v3.

Ron holds a BA from Rice University and an MS in information science from Illinois Institute of Technology.

For more information about Mr. Ross, visit, which hosts his blog.

Tweets: @Ronald_G_Ross

Ronald's 2016 Presentations:

  1. All About Business Rules: Principles, Concepts and Usage
    Monday, October 31, 2016 (9:00 am – 12:00 pm)
  2. Enabling Operational Excellence
    Thursday, November 3, 2016 (9:00 am – 10:00 am)
  3. An Opinion of Gurus: Leading Business Excellence
    Friday, November 4, 2016 (11:30 am – 12:30 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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