NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Tuesday, November 1, 2016

9:00 am – 12:00 pm | Pre-Conference Tutorial | Room: Florentine III & IV

Visual Storytelling for Change Agents

Presented by: Martin Sykes

The evidence proves that stories trump data when it comes to persuasion. Stories are easier to understand and relate to. Even so, many people are reticent to tell stories because they believe “the facts” will speak for themselves. Hear about the power of storytelling and ensure your content stands above the rest.

 The CAST process and Visual Story template used in this seminar has been developed and refined over a 10 year period with project teams and change agents in many large organizations, with a powerful combination of techniques from many different disciplines. This unique integrated approach provides a path from initial analysis through to effective delivery. 

In this workshop you will learn how to:

  • Use the Visual Story template and CAST process for creating effective stories
  • Structure complex information into compelling change stories
  • Use story frameworks and characters to engage decision makers
  • Build design skills to create effective visuals that make the story stick
  • Incorporate influencing and commitment-gaining steps into the delivery process


 Martin Sykes

Martin Sykes

Cambridge Assessment

Martin Sykes is the Director of Alignment, Analysis and Architecture at Cambridge Assessment. Established over 150 years ago, Cambridge Assessment operates and manages Cambridge University's three exam boards and carries out leading-edge academic and operational research on assessment in education. Operating in over 160 countries with millions of assessments each year, the IT organisation supports a wide range of mission critical 24/7 information systems. During the last 18 years Martin has been Director for Microsoft's Enterprise Strategy & Architecture Centre of Excellence and a lead in major organizations for their Enterprise Architecture teams and a coach to EAs around the world. Over that time Martin has been developing an approach to corporate storytelling through work in the public and private sectors called CAST that is described in the book "Stories that Move Mountains" which is now available in seven languages.

Martin's 2016 Presentations:

  1. Visual Storytelling for Change Agents
    Tuesday, November 1, 2016 (9:00 am – 12:00 pm)
  2. Physician Heal Thyself: Re-establishing the Analysis and Architecture Function of a Modern IT Organisation
    Thursday, November 3, 2016 (2:10 pm – 3:10 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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