NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Monday, October 31, 2016

9:00 am – 12:00 pm | Pre-Conference Tutorial | Room: Florentine I & II

Facts Tell, Stories Sell: How to Storify Data and Information to Get Your Point Across

Presented by: Lori Silverman

How do you help business leaders effectively communicate a data-driven business case? Or get additional resources from stakeholders when they don't fully grasp the facts? How do you keep people energized and engaged while sharing a bunch of numbers and figures? How do you turn a pile of statistical information into something that's meaningful — that gets people to understand what you're trying to convey?

It’s not enough to wrap graphics and fancy visualizations around data and deliver them in a slick package. All data has a voice. Someone has to extrapolate meaning from it — and then transform this meaning into a compelling story that moves people to take action. The reaction you want to strive for is, “I get it! This is how this data (or information) relates to me. I now know what to do.”

In this workshop, you'll learn how to storify data and information to more quickly get your point across to get the action that’s needed.

Learning Objectives:

  • Determine what a specific set of data/information is trying to tell you and others — its meaning.
  • Create a compelling story from the data/information's meaning
  • Decide on a story structure that best suits what you're trying to convey so people are moved to take action.


 Lori Silverman

Lori Silverman

Owner and Strategist
Partners for Progress

As a strategist and the owner of Partners for Progress®, Lori Silverman has consulted across 25 industries on messy, complex organizational changes and creating long-term strategies to increase success for organizations such as Chevron, Bechtel, Redwood Credit Union, American Family Insurance and the U.S. Air Force Reserves. As a keynote speaker, she's spoken at Project Summit/BAWorld in Chicago, Boston and Philadelphia and Project World/BAWorld in Toronto, Vancouver, and Victoria. At UW-Madison, Lori led the development of the project management methodology used in the Project Management Master's Certificate. She also spearheaded the creation of seven, two-day courses for UW- Milwaukee's Project Management Certificate Program. Lori's authored five books, including Critical Shift, Stories Trainers Tell, and Wake Me Up When the Data Is Over. Her latest bestseller is Business Storytelling for Dummies. She's also an adjunct professor for Golden Gate University's Master's program in Industrial and Organizational Psychology.

Lori's 2016 Presentations:

  1. Facts Tell, Stories Sell: How to Storify Data and Information to Get Your Point Across
    Monday, October 31, 2016 (9:00 am – 12:00 pm)
  2. Getting to the Heart of the Matter: Using Story Prompts to Obtain User Stories and Other Requirements
    Wednesday, November 2, 2016 (4:50 pm – 5:50 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

Share This


News. Updates. Networking Events. Keynotes. Special Guests.
  • This field is for validation purposes and should be left unchanged.