Successful projects need a clear direction and a definitive destination.  This starts with a solid understanding of the business problem or opportunity that exists.  When the business problem is clearly understood, it is much easier to elicit and analyze business requirements and understand the business value that the project will deliver.    Strategic Business Analysis techniques help us to achieve this level of clarity.

This interactive and practical half day tutorial session focusses on how to carry out strategic business analysis either before a project has been initiated or during the project’s early stages.    The session starts with a broad definition of strategic business analysis, and then focusses on understanding the high-level “Why” and  “What” of projects.   The session continues by focusing on how to define a high-level “project concept summary” -- a succinct and extremely high level document that can help shape the direction of a project.

This session will cover:

• A broad overview/definition of strategic business analysis
• Defining a problem or opportunity statement
• Eliciting and documenting the likely scope of a problem
• Defining the business value a project will deliver, using an adapted version of the balanced scorecard
• Creating a precise, concise 1-page "Project Concept Summary" which can be used to drive further work
• This is a practical and hands-on workshop and will be of interest to BAs and other practitioners of change who are interested in business analysis early in the project lifecycle.