NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Tuesday, November 7, 2017

1:30 pm – 4:30 pm | Pre-Conference Tutorial | Room: Coral 1 & 2

Business Concept Models as a Foundation for Analysis

Presented by: Martin Sykes

This workshop explains how to use a core technique called the Business Concept Model to develop a high quality business vocabulary. First created in the 1970s these models today provide a foundation for many of today’s different analytical techniques. The workshop will provide an interactive education on:

  • How to create and use Business Concept Models to drive clarity in the creation of the business vocabulary.
  • Creating people-friendly models to communicate precisely with stakeholders, avoiding the techno-speak evident in many analytical methods.
  • Developing the Business Concept Model as a starting point for an Enterprise Information Model, data models, data warehouses, business rules, business capability models, process models and business models.

At the end of the session the attendees will be able to:

  • Balance abstraction and clarity in the creation of a Business Concept Model.
  • Explain the features of Business Concept Models and how to use them to create other key models.
  • Relate the technique to the work of business analysts, data modellers and architects.

Event Trail(s)



 Martin Sykes

Martin Sykes

Cambridge Assessment

Martin Sykes is the Director of Alignment, Analysis and Architecture at Cambridge Assessment. Established over 150 years ago, Cambridge Assessment operates and manages Cambridge University's three exam boards and carries out leading-edge academic and operational research on assessment in education. Operating in over 160 countries with millions of assessments each year, the IT organisation supports a wide range of mission critical 24/7 information systems. During the last 18 years Martin has been Director for Microsoft's Enterprise Strategy & Architecture Centre of Excellence and a lead in major organizations for their Enterprise Architecture teams and a coach to EAs around the world. Over that time Martin has been developing an approach to corporate storytelling through work in the public and private sectors called CAST that is described in the book "Stories that Move Mountains" which is now available in seven languages.

Martin's 2017 Presentations:

  1. Business Concept Models as a Foundation for Analysis
    Tuesday, November 7, 2017 (1:30 pm – 4:30 pm)
  2. Maximise the Impact of Your Analysis and Architecture
    Thursday, November 9, 2017 (8:00 am – 8:50 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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