NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Thursday, November 9, 2017

8:00 am – 8:50 am | Presentation | Room: Timor 1 & 2

Maximise the Impact of Your Analysis and Architecture

Presented by: Martin Sykes


You can't hide poor analysis with fancy graphics, but you can fail to communicate excellent analysis with poor delivery. This session will range from capturing requirements to describing business capability change to system roadmaps to show techniques for effectively communicating the analysis to your audience. These techniques have been described in the book Stories That Move Mountains and will here be shown with examples and the key steps necessary to repeat the process with your own content. Methods are drawn from information analysis, story telling techniques, influencing skills, infographic design, and storyboarding.

Learning Objectives:

  • Evaluate what the consumers need from your materials.
  • Identify the key dimensions and elements to include in the communication.
  • Understand how to tie a narrative with the visuals.


 Martin Sykes

Martin Sykes

Cambridge Assessment

Martin Sykes is the Director of Alignment, Analysis and Architecture at Cambridge Assessment. Established over 150 years ago, Cambridge Assessment operates and manages Cambridge University's three exam boards and carries out leading-edge academic and operational research on assessment in education. Operating in over 160 countries with millions of assessments each year, the IT organisation supports a wide range of mission critical 24/7 information systems. During the last 18 years Martin has been Director for Microsoft's Enterprise Strategy & Architecture Centre of Excellence and a lead in major organizations for their Enterprise Architecture teams and a coach to EAs around the world. Over that time Martin has been developing an approach to corporate storytelling through work in the public and private sectors called CAST that is described in the book "Stories that Move Mountains" which is now available in seven languages.

Martin's 2017 Presentations:

  1. Business Concept Models as a Foundation for Analysis
    Tuesday, November 7, 2017 (1:30 pm – 4:30 pm)
  2. Maximise the Impact of Your Analysis and Architecture
    Thursday, November 9, 2017 (8:00 am – 8:50 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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