Martin Sykes is the Director of Alignment, Analysis and Architecture at Cambridge Assessment. Established over 150 years ago, Cambridge Assessment operates and manages Cambridge University's three exam boards and carries out leading-edge academic and operational research on assessment in education. Operating in over 160 countries with millions of assessments each year, the IT organisation supports a wide range of mission critical 24/7 information systems. During the last 18 years Martin has been Director for Microsoft's Enterprise Strategy & Architecture Centre of Excellence and a lead in major organizations for their Enterprise Architecture teams and a coach to EAs around the world. Over that time Martin has been developing an approach to corporate storytelling through work in the public and private sectors called CAST that is described in the book "Stories that Move Mountains" which is now available in seven languages.

Martin's 2017 Presentations:

1. Business Concept Models as a Foundation for Analysis
   
   Tuesday, November 7, 2017 (1:30 pm – 4:30 pm)
2. Maximise the Impact of Your Analysis and Architecture
   
   Thursday, November 9, 2017 (8:00 am – 8:50 am)