NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Monday, November 5, 2018

1:30 pm – 4:30 pm | Pre-Conference Tutorial | Room: Cibolo 6

Business Outcomes → Customer Experiences → Processes

Presented by: Scott Whitmire

As business conditions evolve, so must the organization if it is to survive and thrive. Leading business change, whether evolution or transformation, involves answering three questions: What to change? What to change it to? and How to change it? Business architecture is uniquely suited to address all three. Tools and techniques developed over the years come together to provide a direct link between the initial vision for the business, through strategy and goals, to the operating model consisting of processes, people, and technology.

This workshop introduces tools and techniques for each of 10 steps to link strategy to technology through target customer segments, value propositions, customer experience, processes, and finally, the technology necessary to support it all. The workshop focuses on steps 4-7 which are critical to answer the three questions posed above. Each step provides instruction and practice to provide familiarity with the tools and how they fit together. By the end of the workshop, participants will have a new understanding of how the various parts of a business fit together to succeed, and of just how much work it takes to keep it that way.

Learning Objectives

  • Link strategy to operations
  • Deliver value as a business architect
  • Design an organization capable of meeting its goals

Event Trail(s)



 Scott Whitmire

Scott Whitmire

Supervisor Research Systems Architecture
Mayo Clinic

Scott Whitmire has over 35 years of experience building and delivering business solutions, some of which involved software. He has worked as a software architect building large, complex systems, and as an enterprise architect building new products and new lines of business. He has experience in retail, healthcare, wireless communications, defense and aerospace, and accounting. He is a Fellow of Iasa Global and holds the CITA-P certification. He actively mentors younger architects and contributes to the body of knowledge for technical and business architecture.

Scott's 2018 Presentations:

  1. Business Outcomes → Customer Experiences → Processes
    Monday, November 5, 2018 (1:30 pm – 4:30 pm)
  2. Delivering the Value of Business Architecture
    Thursday, November 8, 2018 (8:00 am – 8:50 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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