Most enterprises are 'application-centric' that is they solve their business problems by implementing application systems.  On the surface this seems like the only sensible thing to do, but the implication is crippling these businesses.

Each application that gets implemented comes with its own data model.  This data model is arbitrarily structured and the names of all the concepts were literally made up by the application development team or the vendor providing the product.  It is this mentality that creates data silos, and causes firms to spend 40-60% of their IT budgets on systems integration (without achieving more than piecemeal success).

We will explore what happens when you flip your orientation from application-centric to data-centric, and provide some advice on how to achieve this. This affects everything that touches information systems and data models, including and especially business rules. 

Attendees of this tutorial will:

• Understand how the application-centric mind set is driving run away costs of application implementation and integration
• Recognize the difference between a data-centric approach and the current status quo
• Be able to articulate the impact that runaway data complexity has on rule implementation
• Have some methodological material for starting on the journey of becoming data-centric