NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Tuesday, November 6, 2018

1:30 pm – 4:30 pm | Pre-Conference Tutorial | Room: Cibolo 1-3

Applying Business Analysis in a Digital World!

Presented by: Ashish Mehta

Do the advancements in Digital worry you as a professional? Do you want to improve your business analysis skills to execute digital engagements – But can’t get started? Find out how business analysis can help rethink customer experience, business models and digital strategies in this workshop.

This workshop offers a real-life case-based experience for participants to learn and apply digital best practices and understand the core competencies needed for executing digital engagements. We will seek avenues for transformation in an industry that touches every one of us i.e. Entertainment. Netflix and Amazon are streaming content to consumers on demand where digital has already made its mark on customers. In addition, multiplexes are upgrading their customer experience with technology. Participants will have the opportunity to practice their business analysis skills to discover unaddressed customer needs, formulate business strategies, analyze market forces and design customer experience and challenge the existing business models of buying movie tickets to buying media viewing experience.


  • Digital Business Analysis: Crossing the Chasm from Traditional to Digital World whitepaper from IIBA®.
  • Digital Business Analysis: Essential Competencies for Success white paper from IIBA®.

Key Takeaways:

  • Understand the key differences between traditional and digital business analysis
  • Learn how to apply the digital business analysis best practices
  • Get an appreciation for competencies needed to execute digital engagements
  • Apply BABOK® tools and techniques effectively in digital context


 Ashish Mehta

Ashish Mehta, CBAP

Managing Director, India, APAC and Global Thought Leader

Ashish Mehta is a seasoned leader with over 23 years of experience in leading global IT consulting and business analysis practice. A recognized thought-leader in the business analysis, Ashish has worked with clients globally to establish highly effective Business Analysis and IT Consulting disciplines, enabling the delivery of solutions to business and technical problems. Ashish leads IIBA®’s Global Thought Leadership initiative to ensure relevance of business analysis in fast paced business and technology environment. Ashish is a Certified Business Analysis Professional (CBAP) and a Certified Six Sigma Black Belt.

In his previous assignment, Ashish was a Vice President and Global Practice Head – Business Analysis at NTT DATA Inc. where he established a unique business analysis practice model – a $50M book of business with 350 consultants. Ashish has consulted in multiple domains like BFSI, Healthcare, Retail, Airline, Travel, Manufacturing and Public Sector.

Awarded by IIBA® for his dedication and commitment to business analysis profession, Ashish has volunteered with IIBA® for a decade in different roles including Global Board of Director. His efforts have resulted into exceptional expansion of IIBA® in India Region in the areas of corporate and individual memberships, chapters and academic collaborations.

A committed and passionate business analysis visionary, Ashish frequently authors, advises and speaks on business analysis at various conferences internationally, and is dedicated to the growth of the business analysis profession.

Ashish's 2018 Presentations:

  1. Applying Business Analysis in a Digital World!
    Tuesday, November 6, 2018 (1:30 pm – 4:30 pm)
  2. Is Business Analysis the Profession of the Future?
    Wednesday, November 7, 2018 (4:20 pm – 5:05 pm)
  3. Reimagining Business Analysis in Digital World!
    Thursday, November 8, 2018 (2:10 pm – 2:55 pm)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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