Technological innovation is driving the creation of new business models and changing traditional ones. Consumer preferences are changing, with millennials, having grown up with technology at their fingertips, looking to digital tools to complement – or replace – traditional services. When was the last time you had your bank book updated by the bank teller? Heck, when was the last time you even had to see a bank teller. The world is changing and it is changing quickly. Do you want to help lead the change? Do you want to be a disruptor or be disrupted? The BA is crucial to successfully enabling digital transformation. How is your organization adapting to this new need? How are digital opportunities being identified and developed? How does this shift in thinking affect how business analysts and project managers do their work? Join Kevin Haines and Heidi Deras to learn how digital transformation can deliver huge business value. Share your challenges and successes in this interactive forum.

Learning Objectives:

• Learn how digitization and customer experience is transforming traditional business models
• Learn how user experience and product management techniques can be applied to business analysis
• Learn how to anticipate and prepare for emerging digital disruption and embrace resulting change