The Queensland Ambulance Service visits approximately 700,000 incidents per year where QAS staff complete a report detailing each incident. Mark leads a research group at the University of Queensland conducting analysis of incident reports collated by the QAS. This project uses business analytics techniques including text analytics, market segmentation, and spatial mapping (GIS).

This presentation will use this case study to discuss a number of aspects involved in managing an analytics project between a range of stakeholders including:

• What is analytics and what value does it offer organizations in general and the QAS specifically
• To introduce a representative set of business analytics techniques (using non-technical language suitable for audience members with little or no previous knowledge about analytics)
• To give advice on how to manage conversations between a range of stakeholders (internal team members; external clients; team members with a strong background in analytics, statistics, or IT; team members who are in a senior management role but with no previous experience in analytics or any of the quantitative sciences)

Learning Objectives:

• To briefly introduce the field of business analytics
• To introduce a set of core techniques in business analytics (using simple non-technical language)
• To describe the value that analytics offers a large government agency
• To give advice on how to manage conversations about analytics between a range of stakeholders