NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 


Thursday, November 9, 2017

10:40 am – 11:40 am | Presentation | Room: Oceana 7

Business Analysis 4.0: A New World of Opportunities for the Evolving BA Professional

Presented by: Alain Arseneault, Jas Phul


Organization needs are changing and in some cases, dramatically!  Digital transformation is impacting every aspect of an organization’s world.  New Business models are re-defining how value is created through Digital technologies; advanced development and delivery approaches; and a greater focus on innovation, efficiencies and customer experience. It is within this new paradigm that the role of Business Analysis is evolving and performed.

Learning Objectives:

  • Discuss the context for digital transformation and its impact for organizations
  • Identify how business analysis needs to evolve to meet organizational needs
  • Highlight and discuss the profile of the Digital BA Professional that can best meet these needs


 Alain Arseneault

Alain Arseneault

Director, Corporate & Business Development

As a recognized leader, Alain is a senior management professional with over 20 years of experience in both IT and business. Throughout Alain's career, he has established and managed strategies, standards and practices covering various areas of business analysis, project management and change management.

Prior to joining IIBA® as Acting President and CEO in 2013, Alain was a committed volunteer with the organization for seven years. During this time, Alain was Chair of the Board, Vice-Chair of the Board, Chair of the Nominations Committee, and held several positions in the areas of strategic planning, marketing and communications.

In Alain's previous roles at BMO Financial Group, Alain provided leadership and functional management to a team of professionals that managed the enterprise processes for project management and business analysis, as well as supporting strategic and operational improvements initiatives. For over 16 years, Alain owned a small consulting firm in the food and hospitality industry.

As a Member of the Senior Leadership Team at IIBA®, Alain oversees the organization's corporate and business development, which includes strategic engagements and alliances with organizations, governments, academia and professional associations. Alain is a proud member of the business analysis community and is committed to further building the recognition of the profession.

Alain's 2017 Presentations:

  1. Business Analysis 4.0: A New World of Opportunities for the Evolving BA Professional
    Thursday, November 9, 2017 (10:40 am – 11:40 am)
  2. Cybersecurity Challenges & Opportunities for Business Analysts
    Thursday, November 9, 2017 (3:20 pm – 4:20 pm)

 Jas  Phul

Jas Phul

Associate Director, ESR

Jas is a seasoned professional whose career has spanned over 25 years of helping project teams and organizations reach their potential. As a Certified Business Analysis Professional® (CBAP®), a Project Management Professional® (PMP®), a Certified Agile Project Manager (Cert. APM®), and a Certified Change Management Expert (Prosci®), Jas leverages a unique combination of knowledge, skills and experience for each challenge. 

During his career, Jas has experienced a wide variety of industries as a Business Analyst, Project Manager, Technical Specialist, IT Software Development Manager, and Senior Management Consultant. He provides deep expertise in helping organizations leverage and integrate best practices across multiple disciplines to dramatically improve organization performance.

In his role of Product Manager – BA Practice Development at IIBA® (International Institute of Business Analysis), Jas serves a global community of business analysis professionals, providing innovative products and services that can be leveraged at an organizational level to drive better business outcomes.

Jas's 2017 Presentations:

  1. Agile Business Analysis: Why, What and How
    Monday, November 6, 2017 (1:30 pm – 4:30 pm)
  2. Your Path to Business Analysis Mastery
    Tuesday, November 7, 2017 (9:00 am – 12:00 pm)
  3. Enterprise Level Business Analysis Practices to Improve Results
    Tuesday, November 7, 2017 (1:30 pm – 4:30 pm)
  4. Agile Business Analysis — State of the Practice
    Thursday, November 9, 2017 (8:00 am – 8:50 am)
  5. Business Analysis 4.0: A New World of Opportunities for the Evolving BA Professional
    Thursday, November 9, 2017 (10:40 am – 11:40 am)

Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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