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BBC Interview Series: Jason Bloomberg at Intellyx
In anticipation of his presentation at Building Business Capability in Vegas, Oct 31, – Nov. 4, 2016, we asked Jason Bloomberg, President at Intellyx, a few questions about pursuing business excellence. Check out his interview in relation to his BBC presentation entitled, The Customer Journey, Digital Transformation, and You.
Q: In what ways is Intellyx helping enterprises pursue business excellence?
A: Many organizations struggling with digital transformation have the mistaken belief that digital transformation has a conclusion – that at some point you’ll be digitally transformed. The core message at Intellyx is Agile Digital Transformation – the belief that organizations must establish change as a core competency as a result of their transformation efforts, as change is ongoing.
Q: Can you describe the challenges your audience faces in establishing more robust business capabilities for their organizations?
A: Perhaps the greatest challenge is realizing that while digital transformation means that customer preferences and behavior are driving enterprise technology decisions, those decisions impact the organization end-to-end, front office and back office, organizationally as well as technologically.
Q: What are your short-term goals for helping your audience become more agile?
A: We recently published our Agile Digital Transformation Roadmap poster, which people can download at http://www.AgileDigitalTransformation.com . Our short-term goal is to get as many people as possible to get their hands on this poster and spend some time reading and understanding it. I’ll have plenty of copies to give away at my talk at BBC.
Q: What do you see as the most important goal or trend for business analysts and other professionals to keep in mind?
A: The most important trend is the backlash against Gartner’s dangerous advice on Bimodal IT. Gartner is recommending that enterprises divide their IT organizations into fast and slow groups – advice that will make organizations less competitive and will reduce morale and productivity. Essentially, Gartner has released a time bomb that will likely bring down the digital efforts of any organization that follows their advice.
Q: What’s the latest method/process/tool you’ve implemented to help your audience operate more effectively? Have you seen any results yet?
A: Agile Digital Transformation is more than a method, process, or tool. Rather, it’s a way of thinking about how organizations must be better able to deal with unpredictable, often chaotic change – to make change a core competency. Enterprises are gradually beginning to see results, but I hope there will be more progress after I publish my next book, Agile Digital Transformation, in 2017.
Q: If you could go back 5 years in time and give some professional insight or advice to yourself, what would it be?
A: To found Intellyx earlier! I founded it in 2014, but if I had gotten started in, say, 2011 or 2012, we would have been that much further along.
Q: Sneak preview: Please tell us a take-away that you will provide during your talk at the Building Business Capability (BBC) conference this year?
A: I’ll be explaining all the problems with Gartner’s advice on Bimodal IT, but more importantly, I’ll be providing our own advice on how to deal with this problem – advice that will support digital efforts rather than sink them.
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Don’t miss Jason’s presentation, The Customer Journey, Digital Transformation, and You, at Building Business Capability on Friday, November 4, 2016 from 9:00 to 10:00 am. Click here to register for attendance.
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