Kate Cuddy

• How is your presentation relevant to the theme of this year’s BBC conference: Innovation in the Fast Lane?

My presentation is all about how to create a narrative to promote team cohesion. You’ll learn a unique application of narrative theory using time-honored Viking techniques, so you know it’s rapid high-value change that you can apply as soon as you get home to engage your teams and improve morale.

• What are your top tips for companies or employees wishing to innovate?

Innovation is a lifestyle. The best innovators are the ones who are doing the work. Give your workers time and space — and plenty of support and encouragement — and let them tell you how to ease their pain.