Carolyn Starkey

• How is your presentation relevant to the theme of this year’s BBC conference: Innovation in the Fast Lane?

As customers, the interaction with the providers of goods and services is so important. We function (or attempt to) in a fast paced, busy world. We embrace those things which make our lives simpler, easier, and save us time. Our most precious commodity is time. Therefore, innovation is so key. We must constantly be thinking of innovated and inventive ways to provide our customers with the tools and experiences to enrich their lives.

• What are your top tips for companies or employees wishing to innovate?

Create a culture of innovation starting at the top of the organization.

Reward people for thinking out of the box.

No matter how crazy the idea may sound, toss it out there for others to hear and ponder. It may spark interest or be the ignition for other ideas.

Be open to the possibilities.